Great Tips For Making Money With Direct Mail Postcards

The question has often been asked is postcard marketing effective. Using postcard marketing for your business can produce high impact results in a relatively short period of time. It’s normal in most cases to receive a post card in the mail to turn it over and read who sent it to you. Unlike mailing out letters, which often end up in the trash never opened, never read. Not only do postcards get read, but often times they get passed on to family and friends.

Postcards are a key “tool” in the modern world of marketing. A brief message combined with an enticing offer can generate a substantial flow of website traffic and sales leads. This also fulfills the need to satisfy prospects quest for fast information. It’s not necessary a tool for sales pitching but creates curiosity and that’s what drives prospects to action.

Fact is…it is getting harder and harder to make great money online. The internet has become so saturated with everyone using it to market their products and services. This has produced an ever increasing competition level when it comes to online marketing. Many are using postcard marketing as the new BREAKTHROUGH way to stay at home and rake in huge profits. Although this method is hundreds of years old better known as direct mail marketing. The new wave internet marketers are finding that this is one of the most successful forms of marketing. Let’s face it, there are many ways we use to promote online that just aren’t working anymore. It’s very critical to understand why postcard marketing works and how you can get paid a significant amount of money from home using postcards to market any goods or service. There is absolutely no learning curve. Anybody can drop a postcard in the mail.

Simple Formula For Calculating ROI in Search Marketing, SEO

In the hay days of easy Search Engine Optimization (SEO), and generally whenever you talk to an internet marketing salesman, the general notion you are meant to walk away with is that SEO is good for everyone, and it’s the best silver bullet since e-mail newsletters. Sadly however, it’s just like every other form of marketing. Target marketing to a specific audience and measuring Return on Investment against other marketing methods are just as necessary as with any traditional means. It just so happens, however – that measurement and data collection is a known entity, and provides much more specific and directly measurable data than with most traditional means. The point of this article is to help you identify the three major data points which will help you estimate your ROI on an organic search campaign before you really dig into it.

Supply and demand

Measuring ROI beforehand begins with keyword research on the demand side. Specifically, you have to answer the question,

“How many people are regularly searching for what I have to offer?”

Moreover, addressing what searchers call your products/services can be a crux issue, as it won’t always be what you call them. To you, it might be an “air flow control nozzle,” but the purchasing agent for the retail giant you’re trying to woo might call it “paint sprayer nozzle.” In a nutshell, know the vernacular of your customer base before you begin, or at least be prepared to make educated guesses. Keyword research is its own animal, but erring on the side of conservatism with the differing numbers provided you is usually a good rule of thumb.

If you’re unfamiliar with keyword research tools, the Google Keyword Tool is a good place to start, or if you want better keyword data and analytics, you might consider a software suite such as Web CEO or Market Samurai. Either way, you would be wise not to spend more than $200 on a piece of software. When you have some idea of how many people are searching for your keyword list, your next step is to start gauging competition. The amount of people that will reach your site, and thus engage with your company will have a direct correlation to how highly you rank in organic search engine placement. If there are more competitors for a particular keyword or key phrase, it makes sense that success will be harder to obtain. Finding a modicum of search users without strong competition would be the initial goal of any short term search campaign.

Judging the competition is actually a simple operation at first glance. First, take a look at how many results exist in the Google / Bing / Yahoo indexes for your particular keyword. Put this up against the amount of searchers, and you’ll quickly have a measurable ratio to get a handle on things. Obviously, your ratio of searchers to results is better if it is a higher number.

Take a look at each of the 10 results which currently occupy the front page of your major keyword choices. An excel spreadsheet is a good option at this point, and several keyword research software programs will have competitor tracking modules. Specifically, concern yourself with page authority, overall domain authority, and link profiles of each site. The number of specific domains and overall indexed links pointing to a site has a direct impact on how that site will rank, and how much topical authority it has. For more info here, a subscription to seomoz.org ($79 / month) is a worthwhile investment. Other back link analysis tools exist, but this is a good standard to base from. Put these back link numbers up against your own site, and take stock. Assuming an equal base of content and internal optimization (something of a big assumption), back links will likely make the difference in who ranks and who doesn’t.

Search Engine Results Pages (SERP) Ranking

So you’ve picked a keyword, enacted a campaign, and now you’re ranking somewhere in the first few pages of the engine. Sadly, a good portion of search users (generally 9 out of 10) won’t make it past the first engine, and your third page rankings on some major keywords are only producing minimal traffic / sales increases.

Knowing this little statistic before a SEO campaign can dramatically increase chances of success, solely because you know what is necessary for success. A few studies (one specifically surfacing from the Searchlight Digital Blog) have concluded the percentage of search users who elect specific results, based on their order of appearance on the SERP page:

1 42.3% 2 11.92% 3 8.44% 4 6.03% 5 4.86% 6 3.99% 7 3.37% 8 2.98% 9 2.83% 10 2.97% 11.66% 12.56% 13.52% 14.48% 15.47%

Obviously, first place rankings have a significant increase on potential for search traffic, and listings that occur above the figurative fold of a users screen also have a higher chance of receiving traffic. Even by the time a user gets to the bottom of the first page, click through percentages dwindle exponentially from those of a first page ranking. Simply put, if you know how many searches are done on a specific keyword, multiply that number by the SERP click through rate above that you expect, and compare with your site analytics. If the numbers come close to matching up, great! If not, you might glance twice at your numbers, as well as your site’s meta titles and descriptions, which will sell search users on the idea of clicking through to your site above others.

Conversion

Conversion is a topic of little attention among some SEOs, who are sometimes concerned more with getting people to the figurative front door than inviting them inside for a cup of tea. At this point, one simply needs measure the activity on a web site which most readily leads to a dollar bill. Ask yourself what key performance indicators (KPIs) indicate success with your objectives. If its sales, then track goals using analytics to measure sales directly. If it’s lead generation, set your funnels to measure the stages at which potential customers or donors can enter their information to be contacted by you.

Social Media Marketing – The Latest in Marketing Communication

Social media marketing is the latest application bought out for marketing communication purposes. This is an integrated marketing scheme that helps organizations to connect exclusively with the targeted markets thus ensuring effective communication. Thus the organizations are able to focus on all aspects of marketing communication like advertising, publicity, public relations, direct marketing and sales promotions, all of which help to connect with the targeted audience better.

Today, the internet provides an array of tools which can help organizations or individuals share information about their product or services, make social and business interactions and also collaborate online for various projects with other organizations having similar interests. The biggest advantage of social media marketing is that the content created is usually eye-catching and attractive, thus encouraging readers to participate in online discussion forums and share their views with each other which becomes a form of advertising in itself. And since all the information is given out by the company itself, it becomes more trusted unlike traditional marketing campaigns where an external source has to be depended on for this.

Some of the most popular and well-known platforms for social media marketing these days are Facebook, YouTube, Twitter, MySpace and Linkedln. The relevant and attractive content ensures that the readers are provided with quality information and this serves as the platform or foundation for strong customer relations with the organization or company. Since all the communication can be made directly with the company, it helps to boost trustworthiness and build contacts which are the biggest strength of this type of marketing campaign. Some of the tools that are used by people to promote social media marketing include tweets, blogs, wall posts, rating and ranking lists, fan pages, reviews and testimonials.

Organizations can use this marketing scheme in various ways to boost their sales; some of these include twenty fours customer service helpline to address all grievances and complaints directly, regular updates and announcements on the website, advertisements and promotional campaigns. It is important for companies to maintain a strong media presence at all times to increase popularity; hence there must be something new for the readers every time they log on to the site. Users can now watch real time videos which can accurately and effectively display the product and its uses.

Social media marketing has become an enormous platform for companies to showcase their products and services by targeting the required audience for effective sales. It is an amazing business strategy to improve the flow of traffic to your site and getting the necessary links and attention required to increase popularity. This can in turn boost profitability of your organization by not just improving sales but also from revenue generated from advertisements and content articles.

Any individual or company who ignores this marketing campaign is not aware of its manifold advantages and the different ways in which it can help to improve business. Make sure you do not fall into that category; use this media marketing technique and reap in rich rewards.