Postcard Marketing Tips: Boost Response Rates with a Stronger Message

Postcards can be an effective and affordable part of your marketing program. So don’t let a lack of writing experience stop you from using them. This article will give you the knowledge and confidence you need to write effective messages for your marketing postcards.

Before You Begin Writing

Before you write a single word of your message, you need to figure out your audience and your goal. These are critical steps, because later you’ll be using words to bridge the gap between your audience and your goal.

Start with your audience. Make a list of the things that might be important to them. Then narrow it down to what you think is the most important element. Use that item for your headline and all throughout your copy.

Professional Experience Not Required

Persuasive writing is more about human understanding than writing skill. The most successful copywriters didn’t get to where they are by being literary wizards. They got there by understanding what motivates people, and being able to write to those emotions.

The most effective marketing copy uses clear, simple language and avoids complexity altogether. Complex language just gets in the way of emotion.

Pick up any Sharper Image catalog and see what I mean. These catalogs sell extremely well for three reasons. They have neat products. They have great photos of those products. And they have straightforward descriptions that aim for the reader’s emotions.

One Idea Per Postcard

You won’t have a lot of space on your postcard, so don’t spread your message too thin. One fully developed topic is a hundred times better than five half-developed topics.

By focusing on one product (or service, or idea, or topic), you can develop it in a way that is more likely to generate a response. You could mention the primary benefits, give a testimonial or two, show some photos, make a strong offer and provide a call to action.

But you can’t do all that while covering several topics. So save the multi-topic approach for your brochures and website.

People request brochures, but they don’t request postcards. For that reason, they give postcards a lot less attention. A quick glance may be all you get. So keep your postcard focused and to the point — one idea per postcard.

Use Strong, Clear Headlines

Headlines can make or break a marketing postcard, depending on how they’re used. Remember, you want to capture your prospects’ attention based on their initial glance. A glance is all you get, so don’t waste it. Tell them right away what you’re offering and what it can do for them.

Sell the Next Step

Before you can begin writing your postcard message, you need to figure out the next step in your sales process. If your goal is to convince the reader that your product or service is superior to all others in its class, your postcard will probably come up short. That’s a lot to ask of an 8″ x 5″ piece of card stock.

People will learn about the quality of your product or service by experiencing it firsthand. They won’t learn it (or believe it) from a single postcard.

There is a sales path to be followed, and the marketing postcard is the first (or sometimes second) step along that path. That’s the job it should perform — moving the reader forward in the sales process.

For example:

* If you’re selling software, the postcard could point to a free 30-day trial available on a web page somewhere.

* If you’re selling your real estate services, the postcard could mention a free report about area schools.

* If you’re in the financial services industry, you could use postcards to invite people to a money-saving seminar.

Write Naturally

When creating your postcard marketing message, try to write in a natural tone that reflects the way you speak. That doesn’t mean your message should be full of slang, but that it should sound like one person talking to another (not like a professor lecturing a class).

Test, Rewrite, and Test Again

Eugene Schwartz, the author of Breakthrough Advertising, said it best: “There are no answers in direct mail except test answers.” Following the best practices of postcard marketing will put you on a base level of success. But to rise above that level, you have to test every aspect of your postcards – and that includes the message.

** You may republish this article on your website as long as the byline, author’s note and hyperlink are left intact. Please include the article in its entirety.

How To Control Glare In A Home Office

The sun shining through the window or lights from the street outside can make it difficult to see your computer screen, which is why controlling glare in an office environment is necessary. Glare makes it harder for our brains to process what we are looking at, meaning that glare reduces productivity and increases eye strain. Luckily there are many ways you can control this glare.

Blinds and shutters in Sydney are the best way to control glare in a home office environment. This is because they can reduce sunlight coming into a room while still letting natural light flow through. Screens on windows also help block out some of this harmful light, but window treatments such as blinds or curtains work much better to control glare.

Types of window treatment more suitable for a home office include:

Blinds and panels such as vertical blinds in Sydney.
Cellular, pleated or honeycomb blinds with a roller system is perfect for controlling glare in an office space.
Roller shades are also great because they can be lowered when needed but rolled up to allow more light into the room when necessary.
Curtains typically block out even more of the sun’s harmful rays than cellular window treatments, making them a superior option if you want complete control over your sunlight exposure while working from home. They also work well as an aesthetically pleasing way of hiding clutter on windowsills. If you have children at home curtains help protect their eyes from UV damage too.

In general, it is best to use multiple types of window treatment rather than just one type because this will help reduce the sun’s glare and heat while allowing you to have greater control over how much of light and privacy you really want in the room.

Keyword Analysis Tool – Market Samurai

If you’re serious about Internet Marketing you will already be well aware of the importance of using a sophisticated keyword analysis tool. Market Samurai has been developed as a keyword analysis software to ensure that we have the best chance of success within our niche market.

And the beauty is it is available in its entirety for a free trial if you have never looked at Market Samurai I would advise that you do so as a matter of urgency, in fact straight away. This keyword analysis tool will save you not only time, but the real golden nugget is its ability to bring relevant information straight to your PC.

Admittedly it will take some time on mastering all of the keyword analysis software and its key functions, but it is relatively simple to work through after a few hours. We originally purchased Market Samurai through 30 DC and have been using it for several months now.

In simple terms it is broken down into eight subcategories:

1. Rank Tracker: this will track all of your search engines rankings for any keyword analysis, it will supply a PR, backlinks and SEO indexing and a whole lot more.

2. Keyword Research: this function will find all relevant keywords and analyse them in fine detail, this will make choosing your keywords far more relevant for your niche market, rather than a PFA (pluck from air). It incorporates filtering options and after a few hours is dead simple to use.

3. SEO Competition: this function gives you the ability to apply keywords analysis to your top 10 competitors or indeed your own site, for any keyword. It also has a facility which will show eight off page SEO factors and five on page ones, all colour-coded for easy reconciliation. Again practice makes perfect but one piece of software such as Market Samurai can bring all this direct to your PC.

4. Domains: this tab will locate keyword optimised domain names which are available to register or indeed it has facilities to find available and established domains which will go a long way to boost your rankings. Yes it is true that you can go to HostGator, GoDaddy or any other server but the beauty is Market Samurai enables you to do this all from one piece of software simultaneously.

5. Monetization: enables you to find products and services which you can promote via an affiliate program, which in turn will earn you money, I believe this is what we are all in the market for. Using this tab allows you to search products within ClickBank, Commission Junction, Amazon or Pay.DotCom.
Market Samurai even gives you access to create further opportunities to make money using blogs, banner ads or WordPress sidebar ads.

6. Find Content: this function sends Market Samurai out to research articles which are relevant to specific keywords, in other words it will search the web and select what it considers to be relevant content. It will locate news feeds, videos, blogs and much much more, which you can then use Market Samurai to further analyse for your niche.

7. Publish Content: this tab works with the Find Content function and together it will publish content direct to the web, and your own blog/WordPress site and others. You also have the facility of editing if you wish, alternatively just direct posting.

8. Promotion: simply put this function will go and find high quality backlinks opportunities for your niche and other sites which are considered authorities for your selected keyword.

9. Adwords: this function is not yet live, but we are advised that is coming soon. Once up and running it will use pay per click advertising strategies to attract visitors to your niche.

The above review is just a very brief summary of the potential power of Market Samurai when carrying out your keyword analysis. There are lots more functions and features which I would advise you to explore at your leisure. As I said previously we have been using this software for a number of months and we are amazed that when we speak to other Internet Marketeers a large number have never heard of it, now is your opportunity to grasp it with both hands.