Direct Marketing Internet Traffic Secrets

Direct marketing is actually the best type of marketing you can execute on the Internet, the idea behind direct marketing is that you will make sure that each step that a prospect goes through in your sales process has a specific task and its tracked with a watchful eye.

The goal of your traffic should be outlined and defined properly, tracking the traffic will allow you to make sure that your traffic is meeting its goals and testing will allow you to improve where you fall short.

The most common unit of measurement when marketing on the Internet is known as a click through rate (CTR). CTR is simply the number of people that take the action your advertisement is asking compared to the number of people that saw the ad expressed as a percentage. For example, 100 people saw your Pay-Per-Click ad and 5 people clicked on it. Your CTR for that ad is at 5%.

Using direct marketing with such an ad will allow you to compose that ad with one purpose. To have your client take action! This is direct marketing at its best and when you use the principals properly, you will get outstanding results.

Testing your ads against one another is also important because you are able to find out which ad performs better. This will not only increase your traffic but will have a direct effect on your bottom line in the long run as well.

One great direct marketing traffic secret that I have learnt about in recent times would be Content Marketing. It provides the best quality traffic, not to mention it’s a free method!