Location And 3 Marketing Strategies To Build Your Business

Is your business located in an area where there is a lot of foot traffic? Is your business located on a strip that has a lot of attraction going on? Or is your business confined in a remote area that people can barely find? (because of MapQuest). If this describes you and your business, then there are some ways to improve your business’s sales and profit.The first thing that you will want to keep in mind is that it’s all about location. Location, location, location is something that is preached in the real estate business, but I think it can also apply to small business owners too. You see location is supposed to play one part of your business success – instead of using it solely to advertise your products and services.In this article, I’m going to give you some basic marketing advice that you can use to boost your sales and profits. In fact, let’s go to find out what the first strategy is:1) Make your business stand outIt’s time to do some clean up work. You may even want to redo your logo and state your business’s slogan under your logo. Take a look at the curb appeal of your business and see if there is anyway that you can clean this area up. Hang a big flyer outside of your business promoting a free offer of some sort.Make sure the mailbox outside of your business can be easily found. You may even want to paint it yellow, and tell prospects that your business is in front of the yellow mailbox. This will be a great way to let others know where you are, just in case they get lost along the way. Here’s another tip for boosting your sales and profits.2) AdvertiseOnce you have tended to your business and have straightened it up, it’s time to start getting people to your location. The best way to do this is by advertising in the local newspaper. Follow all rules of direct response marketing, and tell people the address of your business, and your phone number. Be sure to tell them that your ad is the one with the yellow mailbox in front of your building.Here’s another great way to improve your sales and profits:3) Direct mailNow before you start mailing to anyone and everyone in your city, make a list of the qualifications that you would like to have before spending money on your direct mail piece. After you have done that, go into the SRDS and start to find mailing lists for good candidates in your city. The list can be large, or it can be small – but you can find a list.Direct mail is one of those old-time marketing secrets that can immediately bloom businesses. Don’t rule direct mail out so quickly because of the increased costs of mailing a letter. If you can find a way to deal with these numbers, then I’m willing to bet that you can lose money on your first direct mail mailing – assuming that you have a strong marketing plan.Be sure to use these tips for having the most success in your business.Good luck with making this technique work the best for you.

B2B Direct Marketing – Is it the End of the Road For White Envelopes?

Unless you work in accounts and you are looking for payment cheques there is absolutely no joy to be had from receiving mail in a soulless white envelope; particularly one with a black “cheapmail” frank. You just know that it is likely to be some pointless junk mail. So why do B2B direct mailers persist with sending out their expensive promotional print in bland and unimaginative envelopes when they themselves treat their own morning mail with the same disdain?

The answer is, of course, that white envelopes are one of the cheapest options and sending via the new “cheapmail” operators saves even more money. The fact that their own B2B direct marketing looks like everyone else’s doesn’t appear to matter – just as long as it’s the cheapest option.

Hours and hours will have been spent in meetings with the design agency to get the graphics exactly right on the promotional piece. Creative types will have agonized over the text and everyone in the decision making chain will have contributed their own two-penn’orth to try to make sure that nothing has been missed. Discussions will have taken place over the paper stock. Management will have taken hours to decide on the right mailing list. You don’t want the mail to land on Monday or Friday or near a Bank Holiday so when should it go out? So much time and effort will have been spent on getting the promotional piece exactly right.

And then they go and send it out in a white envelope that looks 100% like almost every other piece of mail that is going to land on their customer’s desk. Incredible!

It is well documented that what the American’s call “dimensional mail” generates a far greater response rate than “flat mail”. There is definitely a feeling of anticipation in the air when a packet or parcel arrives with the morning mail and it is quite likely that packets will be the first items to be opened and therefore gain the lion’s share of the customer’s attention. However, not every promotional mailing can be sent out as a big package – but how about making a small one?

Let’s start at the beginning. First of all, do you really want to send an A4 leaflet, folded twice and inserted in a white DL envelope? If you do then that is your choice. However, if you want those leaflets to be read by your customer then you need to think very carefully about what you really need to send.

There are lots of alternatives to leaflets. Promotional pocket media products are a very good example. Z Cards took the world by storm when they were introduced some 15 years or so ago, giving birth to the pocket media revolution. The genre is even more popular today with many more ingenious designs on the market in the UK. Well known products such as Starburst folds, U Cards, Hidden Books and Foldilocks Cards all provide an excellent alternative to an A4 leaflet or you might just want to produce a pocket sized booklet.

Whatever your choice or promotional product, it has to be better than a plain old A4 leaflet. But how to send it is the next question. Well, how about getting your agency to design a custom made mailing pack. Maybe something the size of a CD case would be a good idea so that it would seem like something interesting when your customer comes to open it. I realise that it seems like an expensive option but as your other method has a very good chance of going straight in the bin that just seems like throwing money down the drain.

Your agency can design a pack but there is no need to go overboard as something dead simple like a sleeve with a slide-out tray will do the trick. Most printers will be able to make this for you but if you need to see examples, one company in the UK, Whitney Woods Ltd, is already offering this service and features photos and videos on their website.

Sending out your promotional mail in the form of a small pack will dramatically increase the chances of it being opened in a positive manner. Making your literature pocket-sized and with an interactive element will help your promotional piece to pass the “3 second test” and should ensure that the mailing has a much greater chance of success than the original option.

In B2B direct marketing, maybe the fate of the white envelope is sealed!

How To Control Glare In A Home Office

The sun shining through the window or lights from the street outside can make it difficult to see your computer screen, which is why controlling glare in an office environment is necessary. Glare makes it harder for our brains to process what we are looking at, meaning that glare reduces productivity and increases eye strain. Luckily there are many ways you can control this glare.

Blinds and shutters in Sydney are the best way to control glare in a home office environment. This is because they can reduce sunlight coming into a room while still letting natural light flow through. Screens on windows also help block out some of this harmful light, but window treatments such as blinds or curtains work much better to control glare.

Types of window treatment more suitable for a home office include:

Blinds and panels such as vertical blinds in Sydney.
Cellular, pleated or honeycomb blinds with a roller system is perfect for controlling glare in an office space.
Roller shades are also great because they can be lowered when needed but rolled up to allow more light into the room when necessary.
Curtains typically block out even more of the sun’s harmful rays than cellular window treatments, making them a superior option if you want complete control over your sunlight exposure while working from home. They also work well as an aesthetically pleasing way of hiding clutter on windowsills. If you have children at home curtains help protect their eyes from UV damage too.

In general, it is best to use multiple types of window treatment rather than just one type because this will help reduce the sun’s glare and heat while allowing you to have greater control over how much of light and privacy you really want in the room.