Direct Marketing: What Benefits Can It Give and How Can You Go About It?

The internet nowadays is not only for mere research, social networking, sending emails, and chatting but also an avenue for business and earning a living. Today, there are a lot of options to choose from to start a business online and also in promoting the business’ products and services.One good thing in direct marketing business is that it can be done as a part-time job which is preferred by many. This is widely chosen by many people because of the fact that you only give less effort but gain a lot of money. But, not all things in direct marketing are easy. Yes, you may gain a lot of money but you should also fulfill various strategies for your marketing business to work. To do this, you need to follow these guidelines.Work as per your aptitude- The potential to acquire a skill and the quickness in learning is what we call aptitude. You should make yourself be connected to a kind business which you think there is an ease for you handle. The point of the matter here is that do not be a fish out of its water because it would not really help. Open a business that you are very adept with so that you would be successful.Be consistent- Consistency is very important in all things, be it in business, in a court of law, or in an ordinary life. In the world of direct marketing, being consistent with your work will surely lead to a successful path. Those people who remain serious and dedicated to their work, like, they’re consistently making direct contacts with their clients gain more income.Apply different strategies- Do not stick to just one strategy the whole times that you are doing your direct marketing campaign because it will not help your company and you as a businessman grow. There are a lot of strategies available in the internet which you may choose from. Nobody knows what strategy or method will work best in your business. So, keep on trying different strategies especially those that give you a chance to have direct contacts with your clients until you will finally find the best for you and your business.Target specific clients – In short, know your target market. In all business, it is always important that you know who your customers are; their likes and dislikes, attitudes or perhaps status in the society just to name a few. When you will know all these and consider these before launching your direct marketing campaign, you are already one step closer to success.Having a successful direct marketing business is not that hard to do if you just only know and understand the different techniques to apply in your business and you have the needed passion and drive in bringing your business to great heights. So if you want success, follow the techniques that were mentioned in this article and after a short period of time, money will just come knocking at your door.

B2B Direct Marketing – Is it the End of the Road For White Envelopes?

Unless you work in accounts and you are looking for payment cheques there is absolutely no joy to be had from receiving mail in a soulless white envelope; particularly one with a black “cheapmail” frank. You just know that it is likely to be some pointless junk mail. So why do B2B direct mailers persist with sending out their expensive promotional print in bland and unimaginative envelopes when they themselves treat their own morning mail with the same disdain?

The answer is, of course, that white envelopes are one of the cheapest options and sending via the new “cheapmail” operators saves even more money. The fact that their own B2B direct marketing looks like everyone else’s doesn’t appear to matter – just as long as it’s the cheapest option.

Hours and hours will have been spent in meetings with the design agency to get the graphics exactly right on the promotional piece. Creative types will have agonized over the text and everyone in the decision making chain will have contributed their own two-penn’orth to try to make sure that nothing has been missed. Discussions will have taken place over the paper stock. Management will have taken hours to decide on the right mailing list. You don’t want the mail to land on Monday or Friday or near a Bank Holiday so when should it go out? So much time and effort will have been spent on getting the promotional piece exactly right.

And then they go and send it out in a white envelope that looks 100% like almost every other piece of mail that is going to land on their customer’s desk. Incredible!

It is well documented that what the American’s call “dimensional mail” generates a far greater response rate than “flat mail”. There is definitely a feeling of anticipation in the air when a packet or parcel arrives with the morning mail and it is quite likely that packets will be the first items to be opened and therefore gain the lion’s share of the customer’s attention. However, not every promotional mailing can be sent out as a big package – but how about making a small one?

Let’s start at the beginning. First of all, do you really want to send an A4 leaflet, folded twice and inserted in a white DL envelope? If you do then that is your choice. However, if you want those leaflets to be read by your customer then you need to think very carefully about what you really need to send.

There are lots of alternatives to leaflets. Promotional pocket media products are a very good example. Z Cards took the world by storm when they were introduced some 15 years or so ago, giving birth to the pocket media revolution. The genre is even more popular today with many more ingenious designs on the market in the UK. Well known products such as Starburst folds, U Cards, Hidden Books and Foldilocks Cards all provide an excellent alternative to an A4 leaflet or you might just want to produce a pocket sized booklet.

Whatever your choice or promotional product, it has to be better than a plain old A4 leaflet. But how to send it is the next question. Well, how about getting your agency to design a custom made mailing pack. Maybe something the size of a CD case would be a good idea so that it would seem like something interesting when your customer comes to open it. I realise that it seems like an expensive option but as your other method has a very good chance of going straight in the bin that just seems like throwing money down the drain.

Your agency can design a pack but there is no need to go overboard as something dead simple like a sleeve with a slide-out tray will do the trick. Most printers will be able to make this for you but if you need to see examples, one company in the UK, Whitney Woods Ltd, is already offering this service and features photos and videos on their website.

Sending out your promotional mail in the form of a small pack will dramatically increase the chances of it being opened in a positive manner. Making your literature pocket-sized and with an interactive element will help your promotional piece to pass the “3 second test” and should ensure that the mailing has a much greater chance of success than the original option.

In B2B direct marketing, maybe the fate of the white envelope is sealed!

Learn How Direct Marketing Plans Can Expand Your Business

Direct marketing plans are the plans, ideas, and strategies that a company uses to get the information concerning their goods and services to the customer base they are trying to reach. There are many different methods of doing this action.

Direct marketing plans include brochures that promote something the company has for sale, emails, telemarketing strategies, sales and merchandise catalogs, trade shows, a direct sales force, and every other means of communicating what is available to the potential customer.

A big consideration that has to be made in direct marketing plans is the need to know what audience you are attempting to reach. You have to know the age range of the people you are trying to reach with the advertising campaign you are using. When you know the age range of the target audience you also want to determine whether the people will be considered to be in the average portion of the economic classes or if they will be more apt to be from the upper portion of the economic classes. You need to have a profile of what the typical person that will be interested in your product or service will be. Then you can begin to employ your direct marketing plans to their fullest potential.

Since the internet has grown so much in the past few years it has been reported that some of the ways that companies use to do their direct marketing plans have become less productive. Direct mailings where you send out mass flyers to all of the residents in a community or town were at one time a very effective means of reaching the potential customers. Since the internet has become so popular emails are more likely to reach the audience you are trying to reach than a mass mailing will.

At one time all stores printed catalogs that showed the items they had for sale and the prices of these items. More and more companies have stopped printing these catalogs and have begun to place them on the internet web sites they have instead. This action is cheaper and fewer people want to have the paper catalogs around since more people now shop online.

Once you have decided what the profile of the average person is that will be interested in what you have to offer you may also want to decide if the geographic location of the person will affect their interest in the item you have for sale. People in the southern portion of the United States would not be as likely to want to see advertisements about things like snow tires, snow mobiles, and winter gear. People in the northern portions of the United States do not need the amount of mosquito repellant that people in the southern states need, and in some states fire ants have never been heard of while in other states these pests are a real nuisance. So the demographics concerning the locations of the people you are sending the direct marketing plans to may matter a great deal in the long run.