Lesson Learned From Inventor/Direct Response Marketer McIntosh On Staying On Top

Here are 10 key factors that Rick McIntosh follows to ensure he is successful in Direct Response Marketing: Market what people want to buy not what you think they should have! Rick talked about how early on he had an invention that he invested well over $17,000 that went nowhere. He currently says that ONE out of 150 products he looks at has the potential of going national.

Make sure the product you have is demonstrable, meaning it can be demonstrated and has a wow factor that makes people want to buy it!

The more simple and direct the USVP, the better! When marketing a product you need a one line Unique Selling Value Proposition or simple.com name that gets the point across quickly and simply!

Don’t hang out with Cry Babies!!! Rick has many contemporaries in the business cry that the economy is tough and there is no money to be made. He quickly made a decision not to be a part of that group and proceeded moving forward. He now has the #1 product in the country with the fushigiball.com.

It’s not usual for an invention that Rick creates to be inspired by another invention. For example, in the case of the Snuggie, he created the Dreamie. So don’t be afraid to be inspired by others ideas and create a variation that fills the needs of the consumer.

The changing effect of the Internet: Rick markets his products on TV. However it’s not unusual for products to go viral through the Internet creating a higher profitability than originally thought. Such is the case with the Fushigi Ball. He literally cannot supply enough to keep pace with the demand!

Different channels of Distribution: For every one item sold through TV direct marketing, Rick and other Direct Response marketers get 6 sales through venues like Walgreens, CVS, Target, Walmart etc. Different channels of distribution increase the profits exponentially.

Focusing on what you know: Rick was asked why he doesn’t sell info products (ebooks etc…) and his response is that he is focusing on what he knows.

In order to make money in the direct response marketing industry you need to have 6 time mark up to profit on a $19.99 price point.

Rick will always do a test on any product to know that it truly is a winner. In one instance, he had kids calling his sales hotline and hanging up costing him thousands of dollars in call center charges! This has allowed him to change up the marketing message to avert this possible career ending disaster!

Lesson: Fill needs that people want, not what you think the want and focus on your core business relentlessly. Rick attributes the book 7 Spiritual Laws of Success by Deepak Chopra as one of his guide books to success.