Location And 3 Marketing Strategies To Build Your Business

Is your business located in an area where there is a lot of foot traffic? Is your business located on a strip that has a lot of attraction going on? Or is your business confined in a remote area that people can barely find? (because of MapQuest). If this describes you and your business, then there are some ways to improve your business’s sales and profit.The first thing that you will want to keep in mind is that it’s all about location. Location, location, location is something that is preached in the real estate business, but I think it can also apply to small business owners too. You see location is supposed to play one part of your business success – instead of using it solely to advertise your products and services.In this article, I’m going to give you some basic marketing advice that you can use to boost your sales and profits. In fact, let’s go to find out what the first strategy is:1) Make your business stand outIt’s time to do some clean up work. You may even want to redo your logo and state your business’s slogan under your logo. Take a look at the curb appeal of your business and see if there is anyway that you can clean this area up. Hang a big flyer outside of your business promoting a free offer of some sort.Make sure the mailbox outside of your business can be easily found. You may even want to paint it yellow, and tell prospects that your business is in front of the yellow mailbox. This will be a great way to let others know where you are, just in case they get lost along the way. Here’s another tip for boosting your sales and profits.2) AdvertiseOnce you have tended to your business and have straightened it up, it’s time to start getting people to your location. The best way to do this is by advertising in the local newspaper. Follow all rules of direct response marketing, and tell people the address of your business, and your phone number. Be sure to tell them that your ad is the one with the yellow mailbox in front of your building.Here’s another great way to improve your sales and profits:3) Direct mailNow before you start mailing to anyone and everyone in your city, make a list of the qualifications that you would like to have before spending money on your direct mail piece. After you have done that, go into the SRDS and start to find mailing lists for good candidates in your city. The list can be large, or it can be small – but you can find a list.Direct mail is one of those old-time marketing secrets that can immediately bloom businesses. Don’t rule direct mail out so quickly because of the increased costs of mailing a letter. If you can find a way to deal with these numbers, then I’m willing to bet that you can lose money on your first direct mail mailing – assuming that you have a strong marketing plan.Be sure to use these tips for having the most success in your business.Good luck with making this technique work the best for you.