Network Marketing – What is Network Marketing and What Company Should I Choose?

Network Marketing is a business model that is part of the direct selling industry. Independent distributors market and distribute products and services for a parent company, recruits others to their distributor team, then teaches them to do the same. It is also called Multi-Level Marketing (MLM) as a distributor can be paid on several levels. For example, an independent distributor is paid a commission on his own sales revenue, is paid again on his team’s sales revenue (called downline), and so on, down to as many as nine levels.

This type of business model works well for a variety of reasons: the parent company doesn’t have to spend millions of dollars on advertising due to the efforts of their marketers, so they can pay more in commissions; the cost to start a network marketing business is generally low ~ usually less than $500 for a product kit, sales tools and training materials; this is a business that really allows you to be your own boss.

When you are searching for a network marketing company to join, look closely at the type of products/services they are marketing. Are their products of high quality? Are they unique? Are they a passing fad? Are they something a consumer will need and want over and over again?

A quick search on Google turned up over a dozen different product/service categories that are regularly sold via network marketing.

* Health supplements

* Skin Care & Cosmetics

* Legal Services

* Jewelry

* Candles

* Housewares

* Children’s Products

* Telecommunications

* Travel

* Automotive Products

* Financial Services

* Alternative Energy Sources

* Clothing & Accessories

* Home Decorating

* “Green” Products

* Information Products

What interests you? What are you passionate about? Be sure to join a company that has products and services you can believe in. Let’s say you are a nutritional supplement fan and you really want to use all-natural products. Find a company that espouses your ideals, offers products you will want to use and will be excited to share with others. You will be more successful with a company you can be excited about and believe in.

Network marketing is about more than making money and selling products and services. It’s about relationship building…it’s about people…it’s about helping and serving others. Regardless of the integrity of the company, the generosity of the compensation plan or the perfection of the product or service, if your focus isn’t on people and building relationships, you will lose. Networking must be done with People – people working together to reach a common goal.

So take the time to research your prospective company, their products and services, etc… Then be sure you are ready to join the People business.