Social Media Marketing – The Latest in Marketing Communication

Social media marketing is the latest application bought out for marketing communication purposes. This is an integrated marketing scheme that helps organizations to connect exclusively with the targeted markets thus ensuring effective communication. Thus the organizations are able to focus on all aspects of marketing communication like advertising, publicity, public relations, direct marketing and sales promotions, all of which help to connect with the targeted audience better.

Today, the internet provides an array of tools which can help organizations or individuals share information about their product or services, make social and business interactions and also collaborate online for various projects with other organizations having similar interests. The biggest advantage of social media marketing is that the content created is usually eye-catching and attractive, thus encouraging readers to participate in online discussion forums and share their views with each other which becomes a form of advertising in itself. And since all the information is given out by the company itself, it becomes more trusted unlike traditional marketing campaigns where an external source has to be depended on for this.

Some of the most popular and well-known platforms for social media marketing these days are Facebook, YouTube, Twitter, MySpace and Linkedln. The relevant and attractive content ensures that the readers are provided with quality information and this serves as the platform or foundation for strong customer relations with the organization or company. Since all the communication can be made directly with the company, it helps to boost trustworthiness and build contacts which are the biggest strength of this type of marketing campaign. Some of the tools that are used by people to promote social media marketing include tweets, blogs, wall posts, rating and ranking lists, fan pages, reviews and testimonials.

Organizations can use this marketing scheme in various ways to boost their sales; some of these include twenty fours customer service helpline to address all grievances and complaints directly, regular updates and announcements on the website, advertisements and promotional campaigns. It is important for companies to maintain a strong media presence at all times to increase popularity; hence there must be something new for the readers every time they log on to the site. Users can now watch real time videos which can accurately and effectively display the product and its uses.

Social media marketing has become an enormous platform for companies to showcase their products and services by targeting the required audience for effective sales. It is an amazing business strategy to improve the flow of traffic to your site and getting the necessary links and attention required to increase popularity. This can in turn boost profitability of your organization by not just improving sales but also from revenue generated from advertisements and content articles.

Any individual or company who ignores this marketing campaign is not aware of its manifold advantages and the different ways in which it can help to improve business. Make sure you do not fall into that category; use this media marketing technique and reap in rich rewards.

Wealth Masters International – A Direct Sales Business Opportunity

Innovators wanting to start their own new venture might find the Wealth Masters International franchise an attractive proposition. The company provides training and guidance for people seeking to establish wealth through their own business.

WMI is a network marketing and direct sales alliance. Many people around the world are constantly looking for ways in which to enrich their lives on their own terms and schedule. WMI provides that opportunity. It allows individuals to initiate their own business with little risk capital, an uncomplicated business model, comprehensive support, attractive remuneration, first class marketing systems and a flexible schedule.

The company was founded by Kip Herriage and co-founded by Karl Bessey. Kip is described as a financial Nostradamus with fifteen years working on Wall Street assisting high net worth individuals to invest their money. Karl has a blue-collar background with twenty-two years below ground in Utah mining coal and then a top producing sales and marketing guru.

WMI is a company incorporated in January 2005 based in Sugar Land in the big state of Texas. It now has members and alliance partners around the world in more than one hundred nations. Kip and Karl established WMI to design a powerful educational and comprehensive mentoring tool to assist individuals reach their full potential as independent wealth creators. Their vision is to encourage success and wealth in individuals, one at a time. It executes this vision directly via its multi-media products as well as by encouraging the marketing success of alliance partners to attract new members. WMI equips members to build wealth, improve health, and attain wisdom.

WMI equips it members to succeed in both their business and personal life. It regularly brings together top experts in finance, health, diet and personal development. It combines these and other resources to create an extraordinary educational experience for its members. All invited speakers are tightly screened to ensure members are exposed to top quality wisdom and experience. WMI offers three structured courses, each providing a different cost and reward exposure.

The Masters Program is the entry-level program for prospective alliance members. It costs $1,495.

The Wealth Conference features alliance members attracted through the Masters Program. It provides them access to world-renowned leaders in a range of important subjects such as international geopolitics, economics, finance, life style choices and health. It costs $8,495.

The Private Wealth Group focuses on providing a rich self-development, and life transforming experience at a five-star resort. Participants again benefit from exclusive access to expert personal growth and wellness coaches. The program costs $12,995.

WMI members are rewarded via a multilevel wealth plan that provides immediate income and long-run wealth. Members receive three forms of compensation. Weekly commissions based on their own personal sales, monthly commissions based on the sales achieved by members they introduced down five levels and, finally, a bonus paid quarterly.

Additionally, Wealth Conference and Private Wealth members have opportunities to generate revenues through a variety of other channels.

Online Marketing on a Shoestring

Every business owner knows that the internet has become a necessity in order to maximize the reach and scope of their business. It is no longer a question of whether they should or not build a website, but they know they MUST leverage the internet if they really want to remain competitive in their field. For those just starting a business, however, the prospect of adding the cost of effective online marketing to their budget can be a bit daunting.

Whether you are an internet marketer or a brick and mortar business owner looking to leverage the power of the internet, the fact is that it is not enough to just build a website. Even the best SEO maximized websites will require advertising and marketing in order to drive adequate traffic. But, what if you have a marketing budget of under $500? Can you still have a profitable online marketing campaign? Here is a rundown of what I have found to be the BEST tools for online marketing on a shoestring.

To-Do List

Set-up a Blog. If you have your site already established, add a subdomain to it (blog.yoursite.com) and install WordPress as the blogging platform. If not, there are free blogging platforms you can use. The idea of a blog is to use it as a centralized hub to which you will direct all your links and marketing. This way you direct potential customers to valuable content, not just a sales pitch. It you have the blog as part of your site, it will also help your page ranking as you regularly update and add new content to your blog.
Create a Video Related to Your Business. Notice I said “related to” not “about” your business. The difference? You will not be creating an infomercial or a pitch-fest for your business. If you own a jewelry store, make a video about how to identify quality diamonds. If you own a pro-golf shop, teach the proper way to grip the club. You get the idea. Provide REAL value, then add a link to your blog at the end of the video. Make sure there’s a post in your blog expanding on the content of your video. Post it to YouTube or Viddler. You can also embed the video to your blog.
Turn Your Video into an Article. Write a brief 300-500 word paragraph including the same content you used for your video and blog. Publish it in free article directories (my favorites are ArticleBase and EzineArticles). Make sure to create a bio for the resource box which sells YOU as an expert. Include a link to your blog and your site within the resource box.
Blast Your Content Using Social Media. This is the last step in the process. Make sure to announce your latest video and/or article post using social media sites like Twitter and Facebook. You can also direct your followers to your blog using the links on your profiles in the social media sites.
Where’s the money?
Total cost for the strategies outlined above is actually $0, unless you have a self-hosted blog, in which case you spent probably about $20 for the purchase of the domain name, and the hosting account. Now, that’s what I call online marketing on a shoestring!

Now, the truth is that this method, while effective, will take a bit longer to build than using paid advertising. You can help speed things up with this method by spending a bit more, though. For instance, I would recommend spending between $150-$200 to have a customized background created for all my social media sites. I would also invest in a membership to a video blasting service (there are several around, and a Google search can lead you right to them).

One of the greatest things about the internet is that it has leveraged the playing field for small and large businesses alike. You do not have to break the bank in order to have an effective, strategic marketing campaign online. What you DO need is persistence and determination. You should strive to complete this entire cycle at least twice a week in order to yield results. But, if you are looking for online marketing on a shoestring, it will most definitely be worth your efforts and time! Get to work!