Managing the Stock Market

Just like any business, dealing with stocks in the market is a risky venture as it involves lot of speculations. The market becomes very susceptible because of the investors emotions. While one day the investment looks satisfactory, the other day its value goes down because of a natural or a man-made calamity.

There are several ways to reduce the gravity of these risks and managing the stock market which are as follows:

Managing the market can be done by diversification of investments. It is a technique that mixes a wide variety of investments like stocks, binary options within a portfolio. Similarly risks can be further reduced by investing in stocks from more than one company. These techniques help in minimizing the risk form any one investment.
One of the most important tasks before buying stocks is to properly examine the company selling those stocks. Company research involves analysis of financial records, experts’ opinions, technical analysis and also analysis of the direction of stock. Direction of stock suggests the direction of stock market. Companies performing well should be targeted irrespective of their stock prices in the market.
The next step in managing stocks is to develop a proper strategy and then implementing it frequently. This will help in improving by learning from the past success and failures. Your strategy works as a guiding light for you in difficult circumstances thus helping in diminishing risks and expanding profits.
People who are new to trading in stock market should invest small amount of money as the risk of losing it is more as compared to expert traders.
One should understand that trading involves financial risks so before indulging it becomes essential for an investor to know the intricate details of stock market trading. This will help in minimizing risks and will also help in managing market in stock.
Another important point in managing the stock market is that the money to be invested in stocks should not be borrowed from any lending institutions as the risk is higher than the actual investment itself. Even if the end returns are not good you will have to repay the amount borrowed along with penalties. Hence for proper trading you should have a proper plan, money for investment and brokers’ fees. Most of the brokers charge a flat fee per trade. Return on investment becomes much easy to see because of such rates.
A short term investment believes in buying of stocks at low prices and selling when the prices shoot up. A long term investment believes in investing in the future feasibility of a company. As a result trading fees is very high in short term and low in long term investments.
Stock market is a very volatile market with lots of risks and uncertainties. Hence in order to minimize risks and make stock market trading a wonderful journey it becomes essential to managing the stocks efficiently.

B2B Direct Marketing – Is it the End of the Road For White Envelopes?

Unless you work in accounts and you are looking for payment cheques there is absolutely no joy to be had from receiving mail in a soulless white envelope; particularly one with a black “cheapmail” frank. You just know that it is likely to be some pointless junk mail. So why do B2B direct mailers persist with sending out their expensive promotional print in bland and unimaginative envelopes when they themselves treat their own morning mail with the same disdain?

The answer is, of course, that white envelopes are one of the cheapest options and sending via the new “cheapmail” operators saves even more money. The fact that their own B2B direct marketing looks like everyone else’s doesn’t appear to matter – just as long as it’s the cheapest option.

Hours and hours will have been spent in meetings with the design agency to get the graphics exactly right on the promotional piece. Creative types will have agonized over the text and everyone in the decision making chain will have contributed their own two-penn’orth to try to make sure that nothing has been missed. Discussions will have taken place over the paper stock. Management will have taken hours to decide on the right mailing list. You don’t want the mail to land on Monday or Friday or near a Bank Holiday so when should it go out? So much time and effort will have been spent on getting the promotional piece exactly right.

And then they go and send it out in a white envelope that looks 100% like almost every other piece of mail that is going to land on their customer’s desk. Incredible!

It is well documented that what the American’s call “dimensional mail” generates a far greater response rate than “flat mail”. There is definitely a feeling of anticipation in the air when a packet or parcel arrives with the morning mail and it is quite likely that packets will be the first items to be opened and therefore gain the lion’s share of the customer’s attention. However, not every promotional mailing can be sent out as a big package – but how about making a small one?

Let’s start at the beginning. First of all, do you really want to send an A4 leaflet, folded twice and inserted in a white DL envelope? If you do then that is your choice. However, if you want those leaflets to be read by your customer then you need to think very carefully about what you really need to send.

There are lots of alternatives to leaflets. Promotional pocket media products are a very good example. Z Cards took the world by storm when they were introduced some 15 years or so ago, giving birth to the pocket media revolution. The genre is even more popular today with many more ingenious designs on the market in the UK. Well known products such as Starburst folds, U Cards, Hidden Books and Foldilocks Cards all provide an excellent alternative to an A4 leaflet or you might just want to produce a pocket sized booklet.

Whatever your choice or promotional product, it has to be better than a plain old A4 leaflet. But how to send it is the next question. Well, how about getting your agency to design a custom made mailing pack. Maybe something the size of a CD case would be a good idea so that it would seem like something interesting when your customer comes to open it. I realise that it seems like an expensive option but as your other method has a very good chance of going straight in the bin that just seems like throwing money down the drain.

Your agency can design a pack but there is no need to go overboard as something dead simple like a sleeve with a slide-out tray will do the trick. Most printers will be able to make this for you but if you need to see examples, one company in the UK, Whitney Woods Ltd, is already offering this service and features photos and videos on their website.

Sending out your promotional mail in the form of a small pack will dramatically increase the chances of it being opened in a positive manner. Making your literature pocket-sized and with an interactive element will help your promotional piece to pass the “3 second test” and should ensure that the mailing has a much greater chance of success than the original option.

In B2B direct marketing, maybe the fate of the white envelope is sealed!

Postcard Marketing Tips: Boost Response Rates with a Stronger Message

Postcards can be an effective and affordable part of your marketing program. So don’t let a lack of writing experience stop you from using them. This article will give you the knowledge and confidence you need to write effective messages for your marketing postcards.

Before You Begin Writing

Before you write a single word of your message, you need to figure out your audience and your goal. These are critical steps, because later you’ll be using words to bridge the gap between your audience and your goal.

Start with your audience. Make a list of the things that might be important to them. Then narrow it down to what you think is the most important element. Use that item for your headline and all throughout your copy.

Professional Experience Not Required

Persuasive writing is more about human understanding than writing skill. The most successful copywriters didn’t get to where they are by being literary wizards. They got there by understanding what motivates people, and being able to write to those emotions.

The most effective marketing copy uses clear, simple language and avoids complexity altogether. Complex language just gets in the way of emotion.

Pick up any Sharper Image catalog and see what I mean. These catalogs sell extremely well for three reasons. They have neat products. They have great photos of those products. And they have straightforward descriptions that aim for the reader’s emotions.

One Idea Per Postcard

You won’t have a lot of space on your postcard, so don’t spread your message too thin. One fully developed topic is a hundred times better than five half-developed topics.

By focusing on one product (or service, or idea, or topic), you can develop it in a way that is more likely to generate a response. You could mention the primary benefits, give a testimonial or two, show some photos, make a strong offer and provide a call to action.

But you can’t do all that while covering several topics. So save the multi-topic approach for your brochures and website.

People request brochures, but they don’t request postcards. For that reason, they give postcards a lot less attention. A quick glance may be all you get. So keep your postcard focused and to the point — one idea per postcard.

Use Strong, Clear Headlines

Headlines can make or break a marketing postcard, depending on how they’re used. Remember, you want to capture your prospects’ attention based on their initial glance. A glance is all you get, so don’t waste it. Tell them right away what you’re offering and what it can do for them.

Sell the Next Step

Before you can begin writing your postcard message, you need to figure out the next step in your sales process. If your goal is to convince the reader that your product or service is superior to all others in its class, your postcard will probably come up short. That’s a lot to ask of an 8″ x 5″ piece of card stock.

People will learn about the quality of your product or service by experiencing it firsthand. They won’t learn it (or believe it) from a single postcard.

There is a sales path to be followed, and the marketing postcard is the first (or sometimes second) step along that path. That’s the job it should perform — moving the reader forward in the sales process.

For example:

* If you’re selling software, the postcard could point to a free 30-day trial available on a web page somewhere.

* If you’re selling your real estate services, the postcard could mention a free report about area schools.

* If you’re in the financial services industry, you could use postcards to invite people to a money-saving seminar.

Write Naturally

When creating your postcard marketing message, try to write in a natural tone that reflects the way you speak. That doesn’t mean your message should be full of slang, but that it should sound like one person talking to another (not like a professor lecturing a class).

Test, Rewrite, and Test Again

Eugene Schwartz, the author of Breakthrough Advertising, said it best: “There are no answers in direct mail except test answers.” Following the best practices of postcard marketing will put you on a base level of success. But to rise above that level, you have to test every aspect of your postcards – and that includes the message.

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