Direct Marketing Internet Traffic Secrets

Direct marketing is actually the best type of marketing you can execute on the Internet, the idea behind direct marketing is that you will make sure that each step that a prospect goes through in your sales process has a specific task and its tracked with a watchful eye.

The goal of your traffic should be outlined and defined properly, tracking the traffic will allow you to make sure that your traffic is meeting its goals and testing will allow you to improve where you fall short.

The most common unit of measurement when marketing on the Internet is known as a click through rate (CTR). CTR is simply the number of people that take the action your advertisement is asking compared to the number of people that saw the ad expressed as a percentage. For example, 100 people saw your Pay-Per-Click ad and 5 people clicked on it. Your CTR for that ad is at 5%.

Using direct marketing with such an ad will allow you to compose that ad with one purpose. To have your client take action! This is direct marketing at its best and when you use the principals properly, you will get outstanding results.

Testing your ads against one another is also important because you are able to find out which ad performs better. This will not only increase your traffic but will have a direct effect on your bottom line in the long run as well.

One great direct marketing traffic secret that I have learnt about in recent times would be Content Marketing. It provides the best quality traffic, not to mention it’s a free method!

Lesson Learned From Inventor/Direct Response Marketer McIntosh On Staying On Top

Here are 10 key factors that Rick McIntosh follows to ensure he is successful in Direct Response Marketing: Market what people want to buy not what you think they should have! Rick talked about how early on he had an invention that he invested well over $17,000 that went nowhere. He currently says that ONE out of 150 products he looks at has the potential of going national.

Make sure the product you have is demonstrable, meaning it can be demonstrated and has a wow factor that makes people want to buy it!

The more simple and direct the USVP, the better! When marketing a product you need a one line Unique Selling Value Proposition or simple.com name that gets the point across quickly and simply!

Don’t hang out with Cry Babies!!! Rick has many contemporaries in the business cry that the economy is tough and there is no money to be made. He quickly made a decision not to be a part of that group and proceeded moving forward. He now has the #1 product in the country with the fushigiball.com.

It’s not usual for an invention that Rick creates to be inspired by another invention. For example, in the case of the Snuggie, he created the Dreamie. So don’t be afraid to be inspired by others ideas and create a variation that fills the needs of the consumer.

The changing effect of the Internet: Rick markets his products on TV. However it’s not unusual for products to go viral through the Internet creating a higher profitability than originally thought. Such is the case with the Fushigi Ball. He literally cannot supply enough to keep pace with the demand!

Different channels of Distribution: For every one item sold through TV direct marketing, Rick and other Direct Response marketers get 6 sales through venues like Walgreens, CVS, Target, Walmart etc. Different channels of distribution increase the profits exponentially.

Focusing on what you know: Rick was asked why he doesn’t sell info products (ebooks etc…) and his response is that he is focusing on what he knows.

In order to make money in the direct response marketing industry you need to have 6 time mark up to profit on a $19.99 price point.

Rick will always do a test on any product to know that it truly is a winner. In one instance, he had kids calling his sales hotline and hanging up costing him thousands of dollars in call center charges! This has allowed him to change up the marketing message to avert this possible career ending disaster!

Lesson: Fill needs that people want, not what you think the want and focus on your core business relentlessly. Rick attributes the book 7 Spiritual Laws of Success by Deepak Chopra as one of his guide books to success.

Managing the Stock Market

Just like any business, dealing with stocks in the market is a risky venture as it involves lot of speculations. The market becomes very susceptible because of the investors emotions. While one day the investment looks satisfactory, the other day its value goes down because of a natural or a man-made calamity.

There are several ways to reduce the gravity of these risks and managing the stock market which are as follows:

Managing the market can be done by diversification of investments. It is a technique that mixes a wide variety of investments like stocks, binary options within a portfolio. Similarly risks can be further reduced by investing in stocks from more than one company. These techniques help in minimizing the risk form any one investment.
One of the most important tasks before buying stocks is to properly examine the company selling those stocks. Company research involves analysis of financial records, experts’ opinions, technical analysis and also analysis of the direction of stock. Direction of stock suggests the direction of stock market. Companies performing well should be targeted irrespective of their stock prices in the market.
The next step in managing stocks is to develop a proper strategy and then implementing it frequently. This will help in improving by learning from the past success and failures. Your strategy works as a guiding light for you in difficult circumstances thus helping in diminishing risks and expanding profits.
People who are new to trading in stock market should invest small amount of money as the risk of losing it is more as compared to expert traders.
One should understand that trading involves financial risks so before indulging it becomes essential for an investor to know the intricate details of stock market trading. This will help in minimizing risks and will also help in managing market in stock.
Another important point in managing the stock market is that the money to be invested in stocks should not be borrowed from any lending institutions as the risk is higher than the actual investment itself. Even if the end returns are not good you will have to repay the amount borrowed along with penalties. Hence for proper trading you should have a proper plan, money for investment and brokers’ fees. Most of the brokers charge a flat fee per trade. Return on investment becomes much easy to see because of such rates.
A short term investment believes in buying of stocks at low prices and selling when the prices shoot up. A long term investment believes in investing in the future feasibility of a company. As a result trading fees is very high in short term and low in long term investments.
Stock market is a very volatile market with lots of risks and uncertainties. Hence in order to minimize risks and make stock market trading a wonderful journey it becomes essential to managing the stocks efficiently.