Location And 3 Marketing Strategies To Build Your Business

Is your business located in an area where there is a lot of foot traffic? Is your business located on a strip that has a lot of attraction going on? Or is your business confined in a remote area that people can barely find? (because of MapQuest). If this describes you and your business, then there are some ways to improve your business’s sales and profit.The first thing that you will want to keep in mind is that it’s all about location. Location, location, location is something that is preached in the real estate business, but I think it can also apply to small business owners too. You see location is supposed to play one part of your business success – instead of using it solely to advertise your products and services.In this article, I’m going to give you some basic marketing advice that you can use to boost your sales and profits. In fact, let’s go to find out what the first strategy is:1) Make your business stand outIt’s time to do some clean up work. You may even want to redo your logo and state your business’s slogan under your logo. Take a look at the curb appeal of your business and see if there is anyway that you can clean this area up. Hang a big flyer outside of your business promoting a free offer of some sort.Make sure the mailbox outside of your business can be easily found. You may even want to paint it yellow, and tell prospects that your business is in front of the yellow mailbox. This will be a great way to let others know where you are, just in case they get lost along the way. Here’s another tip for boosting your sales and profits.2) AdvertiseOnce you have tended to your business and have straightened it up, it’s time to start getting people to your location. The best way to do this is by advertising in the local newspaper. Follow all rules of direct response marketing, and tell people the address of your business, and your phone number. Be sure to tell them that your ad is the one with the yellow mailbox in front of your building.Here’s another great way to improve your sales and profits:3) Direct mailNow before you start mailing to anyone and everyone in your city, make a list of the qualifications that you would like to have before spending money on your direct mail piece. After you have done that, go into the SRDS and start to find mailing lists for good candidates in your city. The list can be large, or it can be small – but you can find a list.Direct mail is one of those old-time marketing secrets that can immediately bloom businesses. Don’t rule direct mail out so quickly because of the increased costs of mailing a letter. If you can find a way to deal with these numbers, then I’m willing to bet that you can lose money on your first direct mail mailing – assuming that you have a strong marketing plan.Be sure to use these tips for having the most success in your business.Good luck with making this technique work the best for you.

Advantages and Disadvantages of Direct Marketing

The Term marketing basically refers to informing about the value, use, benefits and advantages of the product to the customer or buyer. Marketing is divided into 2 categories direct marketing and indirect marketing.It is very important for every business in today’s world to know how to market a product it does not matter if you are selling a hair pin or an airplane you have to market your product. It’s not going to sell itself.What is direct Marketing?Direct marketing is basically a system where once the goods are manufactured and ready for use they are sold directly to the consumer by using different marketing methods that connect the buyer to the manufacturers goods directly, and there are no middle men involved.This is done by connecting to the consumer directly using different modes such as Telemarketing, Email Marketing, SMS, Social Media marketing etc.AdvantagesFrom the point of view of the customer or consumer the advantage is that it does not increase the price of the product that they are buying, compared to products that are not marketed using direct marketing techniques. This would involve a price rise due to commission from retailers and wholesalersFrom the point of view of the manufacturer it gives them exact and proper feedback about their product in terms of customer reviews as they are communicating with the consumers directly and do not have to depend on information from retailers or any other middlemen involved.DisadvantagesThe disadvantage of direct Marketing is that most people do not like to be approached directly by people who want to sell them something. In other words people hate to be sold too, but they love buying. They feel they will find out about a product when they want to buy it.From the point of view of the Marketing executive or Marketing Manager they prefer these Methods of direct marketing because you are not wasting any energy, time, or money as they are reaching out to the potential customers directly.How to use Direct Marketing?If you are interested in using direct marketing techniques for your business then here is a list of a few methods and how you can use them.Email MarketingIn today’s world everyone uses emails to communicate thus sending out an email directly to the person is a very effective way to market, but you have to be careful of not spamming them. You should have permission from the person to email them with offers. You can do this by asking them if they are comfortable in providing their contact information so you could send them an email. But you should remember to always allow them an option to unsubscribe or stop the emails.TelemarketingThis is one method of direct marketing that most people do not like a lot, or do not prefer as they feel they shouldn’t be disturbed anytime of the day asking them if they are interested in buying or using a service or a product. So the best option is to record a voice mail of the offer and send it out to the user and they can block or accept the call according to their wish.SMSAnother method of direct marketing which is very useful in today’s world is sending out a bulk SMS to a list of potential customers this is better than telemarketing as the customer does not get disturbed and can check the text message later when he feels like.According to me direct marketing is very effective and useful. But in order to do that you have to build a good relation with the customer before you start sending out any products or offers that they could purchase.I’d like to help you if I can. I had a great time writing this article, I hope you enjoyed it. I look forward to being in touch with you again soon.

Postcard Marketing Tips: Boost Response Rates with a Stronger Message

Postcards can be an effective and affordable part of your marketing program. So don’t let a lack of writing experience stop you from using them. This article will give you the knowledge and confidence you need to write effective messages for your marketing postcards.

Before You Begin Writing

Before you write a single word of your message, you need to figure out your audience and your goal. These are critical steps, because later you’ll be using words to bridge the gap between your audience and your goal.

Start with your audience. Make a list of the things that might be important to them. Then narrow it down to what you think is the most important element. Use that item for your headline and all throughout your copy.

Professional Experience Not Required

Persuasive writing is more about human understanding than writing skill. The most successful copywriters didn’t get to where they are by being literary wizards. They got there by understanding what motivates people, and being able to write to those emotions.

The most effective marketing copy uses clear, simple language and avoids complexity altogether. Complex language just gets in the way of emotion.

Pick up any Sharper Image catalog and see what I mean. These catalogs sell extremely well for three reasons. They have neat products. They have great photos of those products. And they have straightforward descriptions that aim for the reader’s emotions.

One Idea Per Postcard

You won’t have a lot of space on your postcard, so don’t spread your message too thin. One fully developed topic is a hundred times better than five half-developed topics.

By focusing on one product (or service, or idea, or topic), you can develop it in a way that is more likely to generate a response. You could mention the primary benefits, give a testimonial or two, show some photos, make a strong offer and provide a call to action.

But you can’t do all that while covering several topics. So save the multi-topic approach for your brochures and website.

People request brochures, but they don’t request postcards. For that reason, they give postcards a lot less attention. A quick glance may be all you get. So keep your postcard focused and to the point — one idea per postcard.

Use Strong, Clear Headlines

Headlines can make or break a marketing postcard, depending on how they’re used. Remember, you want to capture your prospects’ attention based on their initial glance. A glance is all you get, so don’t waste it. Tell them right away what you’re offering and what it can do for them.

Sell the Next Step

Before you can begin writing your postcard message, you need to figure out the next step in your sales process. If your goal is to convince the reader that your product or service is superior to all others in its class, your postcard will probably come up short. That’s a lot to ask of an 8″ x 5″ piece of card stock.

People will learn about the quality of your product or service by experiencing it firsthand. They won’t learn it (or believe it) from a single postcard.

There is a sales path to be followed, and the marketing postcard is the first (or sometimes second) step along that path. That’s the job it should perform — moving the reader forward in the sales process.

For example:

* If you’re selling software, the postcard could point to a free 30-day trial available on a web page somewhere.

* If you’re selling your real estate services, the postcard could mention a free report about area schools.

* If you’re in the financial services industry, you could use postcards to invite people to a money-saving seminar.

Write Naturally

When creating your postcard marketing message, try to write in a natural tone that reflects the way you speak. That doesn’t mean your message should be full of slang, but that it should sound like one person talking to another (not like a professor lecturing a class).

Test, Rewrite, and Test Again

Eugene Schwartz, the author of Breakthrough Advertising, said it best: “There are no answers in direct mail except test answers.” Following the best practices of postcard marketing will put you on a base level of success. But to rise above that level, you have to test every aspect of your postcards – and that includes the message.

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