Direct Marketing Internet Traffic Secrets

Direct marketing is actually the best type of marketing you can execute on the Internet, the idea behind direct marketing is that you will make sure that each step that a prospect goes through in your sales process has a specific task and its tracked with a watchful eye.

The goal of your traffic should be outlined and defined properly, tracking the traffic will allow you to make sure that your traffic is meeting its goals and testing will allow you to improve where you fall short.

The most common unit of measurement when marketing on the Internet is known as a click through rate (CTR). CTR is simply the number of people that take the action your advertisement is asking compared to the number of people that saw the ad expressed as a percentage. For example, 100 people saw your Pay-Per-Click ad and 5 people clicked on it. Your CTR for that ad is at 5%.

Using direct marketing with such an ad will allow you to compose that ad with one purpose. To have your client take action! This is direct marketing at its best and when you use the principals properly, you will get outstanding results.

Testing your ads against one another is also important because you are able to find out which ad performs better. This will not only increase your traffic but will have a direct effect on your bottom line in the long run as well.

One great direct marketing traffic secret that I have learnt about in recent times would be Content Marketing. It provides the best quality traffic, not to mention it’s a free method!

Wealth Masters International – A Direct Sales Business Opportunity

Innovators wanting to start their own new venture might find the Wealth Masters International franchise an attractive proposition. The company provides training and guidance for people seeking to establish wealth through their own business.

WMI is a network marketing and direct sales alliance. Many people around the world are constantly looking for ways in which to enrich their lives on their own terms and schedule. WMI provides that opportunity. It allows individuals to initiate their own business with little risk capital, an uncomplicated business model, comprehensive support, attractive remuneration, first class marketing systems and a flexible schedule.

The company was founded by Kip Herriage and co-founded by Karl Bessey. Kip is described as a financial Nostradamus with fifteen years working on Wall Street assisting high net worth individuals to invest their money. Karl has a blue-collar background with twenty-two years below ground in Utah mining coal and then a top producing sales and marketing guru.

WMI is a company incorporated in January 2005 based in Sugar Land in the big state of Texas. It now has members and alliance partners around the world in more than one hundred nations. Kip and Karl established WMI to design a powerful educational and comprehensive mentoring tool to assist individuals reach their full potential as independent wealth creators. Their vision is to encourage success and wealth in individuals, one at a time. It executes this vision directly via its multi-media products as well as by encouraging the marketing success of alliance partners to attract new members. WMI equips members to build wealth, improve health, and attain wisdom.

WMI equips it members to succeed in both their business and personal life. It regularly brings together top experts in finance, health, diet and personal development. It combines these and other resources to create an extraordinary educational experience for its members. All invited speakers are tightly screened to ensure members are exposed to top quality wisdom and experience. WMI offers three structured courses, each providing a different cost and reward exposure.

The Masters Program is the entry-level program for prospective alliance members. It costs $1,495.

The Wealth Conference features alliance members attracted through the Masters Program. It provides them access to world-renowned leaders in a range of important subjects such as international geopolitics, economics, finance, life style choices and health. It costs $8,495.

The Private Wealth Group focuses on providing a rich self-development, and life transforming experience at a five-star resort. Participants again benefit from exclusive access to expert personal growth and wellness coaches. The program costs $12,995.

WMI members are rewarded via a multilevel wealth plan that provides immediate income and long-run wealth. Members receive three forms of compensation. Weekly commissions based on their own personal sales, monthly commissions based on the sales achieved by members they introduced down five levels and, finally, a bonus paid quarterly.

Additionally, Wealth Conference and Private Wealth members have opportunities to generate revenues through a variety of other channels.

B2B Direct Marketing – Is it the End of the Road For White Envelopes?

Unless you work in accounts and you are looking for payment cheques there is absolutely no joy to be had from receiving mail in a soulless white envelope; particularly one with a black “cheapmail” frank. You just know that it is likely to be some pointless junk mail. So why do B2B direct mailers persist with sending out their expensive promotional print in bland and unimaginative envelopes when they themselves treat their own morning mail with the same disdain?

The answer is, of course, that white envelopes are one of the cheapest options and sending via the new “cheapmail” operators saves even more money. The fact that their own B2B direct marketing looks like everyone else’s doesn’t appear to matter – just as long as it’s the cheapest option.

Hours and hours will have been spent in meetings with the design agency to get the graphics exactly right on the promotional piece. Creative types will have agonized over the text and everyone in the decision making chain will have contributed their own two-penn’orth to try to make sure that nothing has been missed. Discussions will have taken place over the paper stock. Management will have taken hours to decide on the right mailing list. You don’t want the mail to land on Monday or Friday or near a Bank Holiday so when should it go out? So much time and effort will have been spent on getting the promotional piece exactly right.

And then they go and send it out in a white envelope that looks 100% like almost every other piece of mail that is going to land on their customer’s desk. Incredible!

It is well documented that what the American’s call “dimensional mail” generates a far greater response rate than “flat mail”. There is definitely a feeling of anticipation in the air when a packet or parcel arrives with the morning mail and it is quite likely that packets will be the first items to be opened and therefore gain the lion’s share of the customer’s attention. However, not every promotional mailing can be sent out as a big package – but how about making a small one?

Let’s start at the beginning. First of all, do you really want to send an A4 leaflet, folded twice and inserted in a white DL envelope? If you do then that is your choice. However, if you want those leaflets to be read by your customer then you need to think very carefully about what you really need to send.

There are lots of alternatives to leaflets. Promotional pocket media products are a very good example. Z Cards took the world by storm when they were introduced some 15 years or so ago, giving birth to the pocket media revolution. The genre is even more popular today with many more ingenious designs on the market in the UK. Well known products such as Starburst folds, U Cards, Hidden Books and Foldilocks Cards all provide an excellent alternative to an A4 leaflet or you might just want to produce a pocket sized booklet.

Whatever your choice or promotional product, it has to be better than a plain old A4 leaflet. But how to send it is the next question. Well, how about getting your agency to design a custom made mailing pack. Maybe something the size of a CD case would be a good idea so that it would seem like something interesting when your customer comes to open it. I realise that it seems like an expensive option but as your other method has a very good chance of going straight in the bin that just seems like throwing money down the drain.

Your agency can design a pack but there is no need to go overboard as something dead simple like a sleeve with a slide-out tray will do the trick. Most printers will be able to make this for you but if you need to see examples, one company in the UK, Whitney Woods Ltd, is already offering this service and features photos and videos on their website.

Sending out your promotional mail in the form of a small pack will dramatically increase the chances of it being opened in a positive manner. Making your literature pocket-sized and with an interactive element will help your promotional piece to pass the “3 second test” and should ensure that the mailing has a much greater chance of success than the original option.

In B2B direct marketing, maybe the fate of the white envelope is sealed!