Advantages and Disadvantages of Direct Marketing

The Term marketing basically refers to informing about the value, use, benefits and advantages of the product to the customer or buyer. Marketing is divided into 2 categories direct marketing and indirect marketing.It is very important for every business in today’s world to know how to market a product it does not matter if you are selling a hair pin or an airplane you have to market your product. It’s not going to sell itself.What is direct Marketing?Direct marketing is basically a system where once the goods are manufactured and ready for use they are sold directly to the consumer by using different marketing methods that connect the buyer to the manufacturers goods directly, and there are no middle men involved.This is done by connecting to the consumer directly using different modes such as Telemarketing, Email Marketing, SMS, Social Media marketing etc.AdvantagesFrom the point of view of the customer or consumer the advantage is that it does not increase the price of the product that they are buying, compared to products that are not marketed using direct marketing techniques. This would involve a price rise due to commission from retailers and wholesalersFrom the point of view of the manufacturer it gives them exact and proper feedback about their product in terms of customer reviews as they are communicating with the consumers directly and do not have to depend on information from retailers or any other middlemen involved.DisadvantagesThe disadvantage of direct Marketing is that most people do not like to be approached directly by people who want to sell them something. In other words people hate to be sold too, but they love buying. They feel they will find out about a product when they want to buy it.From the point of view of the Marketing executive or Marketing Manager they prefer these Methods of direct marketing because you are not wasting any energy, time, or money as they are reaching out to the potential customers directly.How to use Direct Marketing?If you are interested in using direct marketing techniques for your business then here is a list of a few methods and how you can use them.Email MarketingIn today’s world everyone uses emails to communicate thus sending out an email directly to the person is a very effective way to market, but you have to be careful of not spamming them. You should have permission from the person to email them with offers. You can do this by asking them if they are comfortable in providing their contact information so you could send them an email. But you should remember to always allow them an option to unsubscribe or stop the emails.TelemarketingThis is one method of direct marketing that most people do not like a lot, or do not prefer as they feel they shouldn’t be disturbed anytime of the day asking them if they are interested in buying or using a service or a product. So the best option is to record a voice mail of the offer and send it out to the user and they can block or accept the call according to their wish.SMSAnother method of direct marketing which is very useful in today’s world is sending out a bulk SMS to a list of potential customers this is better than telemarketing as the customer does not get disturbed and can check the text message later when he feels like.According to me direct marketing is very effective and useful. But in order to do that you have to build a good relation with the customer before you start sending out any products or offers that they could purchase.I’d like to help you if I can. I had a great time writing this article, I hope you enjoyed it. I look forward to being in touch with you again soon.

Internet Marketing Online – The Basics

When creating online marketing campaigns there are many diverse components that come together to form the campaign. For the most part, internet marketing needs to include all or at least the majority of these components in order to be successful, and worth the time and effort that is involved in creating it.This article will lay out the assorted components and how they all come jointly to create an successful, valuable marketing campaign that any business owner can be proud of.You must create and and configure your website as the initial step in your marketing campaign.Your website will include an assortment of text, some images, and perhaps even audio and video elements. This gives visitors a transparent picture of your message that you are sending about your company. It will exhibit to potential customers, the features and the benefits of the products or services that your company is offering.Particular websites just have a single squeeze or lead capture page to gather customers details, or they market directly their product or service through the website. These websites are for the most part the same as brochures or mail order catalogs. They are an excellent way to start establishing your venture and getting noticed.Search Engine Marketing is a further strand of internet marketing. This means that a website is marketed through search engines by improving the ranking of the site through search engine optimization, pay per click advertising, or pay for inclusion listings in directories. This is akin to offline advertising that is done through listings in the yellow pages.The next component is Email Marketing. This distributes information on the subject of your products or services, or is used to search out feedback from your customers as regards your products or services through your email. Customers and prospective buyers can supply their email addresses or you can elect to purchase email addresses through lists. There are different email methods that are used together with newsletter distribution or group mailings or even offering your customers special incentives connected to your websites products or services that are being presented. This is equivalent to offline direct mail advertising.Now Banner Advertising which allows for placement of advertisements, which can be clickable, on a website for a charge or maybe a swap ads deal. There are numerous providers that are offering banner advertisements on their websites. It can be a very efficient part of your internet marketing strategy and can enhance your traffic greatly.The equivalent offline would be Newspaper and Magazine advertisements.Press Releases on the internet require a story being written on the subject of a company, products, services, or website. The articles must be relevant, newsworthy, and grab the attention of the reader.If you are not attracting attention, you are not going to find traffic or sales to your website. There are numerous sites on the internet that are centered on press releases.Now we come to Blog Marketing.This is where you place comments, share your opinions, or put together statements on forums. This maybe done through having a blog of your own or by including comments and URLs in blogs that are connected to your business and what you have to market online.The last constituent of internet marketing is Article Marketing. Here you will write article based on your business, and then add them various websites related to articles. It is also possible to outsource the writing of articles, if you do not wish to write articles yourself. Articles are normally spread around the internet and shared with others. Article marketing can impart to you a colossal boost to your business and to website traffic. This can get you a very targeted audience since your articles are individual to what you have to market.As new technological advances appear many new ways to market online will appear, like one of the latest ones Cellphone Marketing. This article is just a brief and basic introduction to the many ways to market online.

Article Marketing – Dangle Your URL With Relevant Content and Compelling Clicks

How can you soft-sell your brand to a potential customer, give them something of value and lead them back to your website with multiple avenues and least resistance? Article Marketing offers up mega solutions for creating dynamically targeted visitors who really want what you offer.Did you know that article marketing is the best way to solidify your brand and increase your exposure on the Internet? Every article you submit represents an opportunity to market your link and brand identifying keywords thousands of times over an extended period of time.Web ArticlesBy providing valuable content filled with information your readers are looking for, you bring them in by the trainloads to see more of what you’re offering in your article. Those URL’s get clicks!Article Site MarketingArticle Sites arrange articles by category, so publishers can easily find the articles most relevant to their topic. When their readers get a gander at your article, they click on YOUR link generating traffic to YOUR website.Niche Specific TargetsOnce you determine your specific niche, relevant content in your articles will speak to your niche. You can market directly in the article by giving your targeted niche what they need and ending your article with information as to how they can obtain more than you gave them.Identifiable BrandBy keyword streaming your articles, your specific brand will carry through. Are you a writer? Do you speak? Can your reader find you by searching the keywords in your article? Use keywords relevant to your specific niche.Call to ActionEnd your article with a call to action that compels your reader to click through to your website. Without that click at the end of the article, your marketing piece just sits out there in cyberspace wasting prime real estate.Are you ready to market your business with niche specific well targeted traffic?