Online Marketing on a Shoestring

Every business owner knows that the internet has become a necessity in order to maximize the reach and scope of their business. It is no longer a question of whether they should or not build a website, but they know they MUST leverage the internet if they really want to remain competitive in their field. For those just starting a business, however, the prospect of adding the cost of effective online marketing to their budget can be a bit daunting.

Whether you are an internet marketer or a brick and mortar business owner looking to leverage the power of the internet, the fact is that it is not enough to just build a website. Even the best SEO maximized websites will require advertising and marketing in order to drive adequate traffic. But, what if you have a marketing budget of under $500? Can you still have a profitable online marketing campaign? Here is a rundown of what I have found to be the BEST tools for online marketing on a shoestring.

To-Do List

Set-up a Blog. If you have your site already established, add a subdomain to it (blog.yoursite.com) and install WordPress as the blogging platform. If not, there are free blogging platforms you can use. The idea of a blog is to use it as a centralized hub to which you will direct all your links and marketing. This way you direct potential customers to valuable content, not just a sales pitch. It you have the blog as part of your site, it will also help your page ranking as you regularly update and add new content to your blog.
Create a Video Related to Your Business. Notice I said “related to” not “about” your business. The difference? You will not be creating an infomercial or a pitch-fest for your business. If you own a jewelry store, make a video about how to identify quality diamonds. If you own a pro-golf shop, teach the proper way to grip the club. You get the idea. Provide REAL value, then add a link to your blog at the end of the video. Make sure there’s a post in your blog expanding on the content of your video. Post it to YouTube or Viddler. You can also embed the video to your blog.
Turn Your Video into an Article. Write a brief 300-500 word paragraph including the same content you used for your video and blog. Publish it in free article directories (my favorites are ArticleBase and EzineArticles). Make sure to create a bio for the resource box which sells YOU as an expert. Include a link to your blog and your site within the resource box.
Blast Your Content Using Social Media. This is the last step in the process. Make sure to announce your latest video and/or article post using social media sites like Twitter and Facebook. You can also direct your followers to your blog using the links on your profiles in the social media sites.
Where’s the money?
Total cost for the strategies outlined above is actually $0, unless you have a self-hosted blog, in which case you spent probably about $20 for the purchase of the domain name, and the hosting account. Now, that’s what I call online marketing on a shoestring!

Now, the truth is that this method, while effective, will take a bit longer to build than using paid advertising. You can help speed things up with this method by spending a bit more, though. For instance, I would recommend spending between $150-$200 to have a customized background created for all my social media sites. I would also invest in a membership to a video blasting service (there are several around, and a Google search can lead you right to them).

One of the greatest things about the internet is that it has leveraged the playing field for small and large businesses alike. You do not have to break the bank in order to have an effective, strategic marketing campaign online. What you DO need is persistence and determination. You should strive to complete this entire cycle at least twice a week in order to yield results. But, if you are looking for online marketing on a shoestring, it will most definitely be worth your efforts and time! Get to work!

Brian Fanale Review – Is Brian Fanale Really a Network Marketing Rock Star?

So, who is Brian Fanale?

Brian was an unknown and struggling Network Marketer not too long ago. As he has told his story many times, he was broke, frustrated, and working as a bartender and playing music in his own band.

But Brian’s vision was bigger than that!

He tried several different companies in the network marketing industry, but continued to fail. He was so frustrated with his life, and he started to become consumed with studying the top network marketing leaders – and then he swore he would be one of them, no matter the cost.

Brian realized after seeing what the top home business entrepreneurs were doing, that his senior business partners were a joke and could not teach him how to have the success he was desiring.

So, Brian went on a mission and became obsessed with discovering the ‘ULTIMATE SECRET’ that would allow him unlimited prosperity.

There is an old adage that says, ‘When the student is ready, the teacher appears.’ Brian found the training of another top industry leader and everything just clicked! He achieved success very quickly from that point on.

Fast forwarding to today: Brian now holds a number of records in the NWM industry, and is one of the top earners in one of the biggest Direct Sales companies in business.

So do you want to know which company Brian is aligned with?

He is involved in the Carbon Copy Pro business model. CCP is a system for marketing a business, but it centers on ‘Wealth Masters International’, a direct sales company. Since reviewing Carbon Copy Pro in this article along with Brian Fanale would be information overload, go ahead and visit my website in the signature box for a CCP review.

The comparison between CCP and MLM is very interesting, and can be helpful for you as well.

Brian is the furthest thing from a scam. In fact, if you really want to know, you can call him personally from his blog. His phone number is right on there. He has absolutely nothing to hide. He’s definitely the real thing. A fantastic network marketer and entrepreneur.

So would you benefit from working with Brian Fanale and his team?

Well, this depends completely on what your visions and goals are.

This is because his company is a direct sales company, not network marketing. So I can tell you right now, if you want to build a business that provides a long term, steady residual income, then CCP is not for you.

This is nothing against Brian Finale, as I hold him in only the highest regard, but his goals are to have a business that creates up front cash flow more so than long term residual and stable income.

Now this is why I personally would not be interested in joining Brian in his business, but everyone has different goals. You need to choose a company that is right for YOU.

Will Brian Fanale’s industry training provide you with the tools and knowledge that you need to succeed, regardless of what network marketing company you are a part of?

Absolutely!

He has an extensive array of marketing and business skills and will help you immensely and to the best that he can. I would know, because I currently work with him and use much of his system for my own business.

So does Brian keep any ‘secrets’ from us?

Coming from a fellow Home Business/MLM/Network Marketing leader, he absolutely does not! And Brian himself would tell you the same.

What Network Marketing entrepreneurs lack is simply 2 fundamental things:
1. The Right Mindset
2. The Right Marketing Education

In closing, here are some thoughts for you:

If the success you KNOW you can achieve in the Network Marketing profession is still not happening for you, there are ONLY two REASONS why:

1. You don’t have enough quality leads to talk to. (Learn some DECEPTIVELY simple online marketing skill sets)
2. If you do have a consistent lead flow of qualified prospects to talk to, then you must not be calling them.

Either that or you are not using the correct phone approaches.

That’s it! In the most simply terms, that’s it – you have to have enough leads to talk to, and you have to know how to talk to them. If you’re still not making any money but you’re applying these two aspects, then you just need a marketing system that works!

Why You Should Be Taking Advantage Of Direct Mail Services

When it comes to marketing your business, or spreading the word quickly to get your company’s name out there, there are many options you can consider to get the job done. However, like with anything in life, there are better options to take than others. Some paths may be the right ones to go by for your business, but in the past you may have chosen a low quality service to do your marketing tasks for you, therefore results ended badly. It’s critical that whatever marketing method you take advantage of, you seek out a reliable, well reputable service to do the job for you, otherwise you will be throwing money down the drain, and we all know how businesses can’t afford to do that in present times. Firstly what you must do, is look at your marketing options, and see which one will get you in front of potential clients the quickest, and most effectively. Then you must choose the right service to do the job for you, then you will have chosen the best way to market your company.

So what is the best marketing method today, how can you get your business in front of a potential client the quickest? A lot of businesses are going online these days, with modern technology and the internet evolving so quickly, people are becoming used to going online to search for things. However, where so many businesses have made this transformation, it has created huge competition for them, and they are all battling it out online with SEO services and other online marketing methods to try and get in front of those visitors, so it’s fair to say, the online world is getting very crowded, very quickly. So with people all going online to look for businesses, what can you do, especially if the online world is so crowded? There is a simple answer, and it enables you to market yourself effectively, and be online at the same time if you wish to be.

Direct Mail Campaigns are the answer, getting your brochure, leaflet, business cards or catalogues mailed out to addresses so that your companies advertising has to be picked up by a home owner, and they have to view what you have to say. You can advertise what your business is and does, and have your website link on that advertising, so you get the best of both worlds. Using direct mail campaigns allows you to skip all competition, as nobody or nothing can get in the way of you and your mail getting into peoples homes.

One of the most reputable and professional Direct Mail Services out there is Print Mail 4U. Print Mail 4U understand how to use direct mailing effectively, and with hundreds of satisfied clients under their belt, it’s fair to say they do a good job. You can work with the pro’s at Print Mail 4U and use one of the best Direct Mail Services there is available, to make sure you get in front of potential clients today, and generate leads.