How To Control Glare In A Home Office

The sun shining through the window or lights from the street outside can make it difficult to see your computer screen, which is why controlling glare in an office environment is necessary. Glare makes it harder for our brains to process what we are looking at, meaning that glare reduces productivity and increases eye strain. Luckily there are many ways you can control this glare.

Blinds and shutters in Sydney are the best way to control glare in a home office environment. This is because they can reduce sunlight coming into a room while still letting natural light flow through. Screens on windows also help block out some of this harmful light, but window treatments such as blinds or curtains work much better to control glare.

Types of window treatment more suitable for a home office include:

Blinds and panels such as vertical blinds in Sydney.
Cellular, pleated or honeycomb blinds with a roller system is perfect for controlling glare in an office space.
Roller shades are also great because they can be lowered when needed but rolled up to allow more light into the room when necessary.
Curtains typically block out even more of the sun’s harmful rays than cellular window treatments, making them a superior option if you want complete control over your sunlight exposure while working from home. They also work well as an aesthetically pleasing way of hiding clutter on windowsills. If you have children at home curtains help protect their eyes from UV damage too.

In general, it is best to use multiple types of window treatment rather than just one type because this will help reduce the sun’s glare and heat while allowing you to have greater control over how much of light and privacy you really want in the room.

Direct Marketing Internet Traffic Secrets

Direct marketing is actually the best type of marketing you can execute on the Internet, the idea behind direct marketing is that you will make sure that each step that a prospect goes through in your sales process has a specific task and its tracked with a watchful eye.

The goal of your traffic should be outlined and defined properly, tracking the traffic will allow you to make sure that your traffic is meeting its goals and testing will allow you to improve where you fall short.

The most common unit of measurement when marketing on the Internet is known as a click through rate (CTR). CTR is simply the number of people that take the action your advertisement is asking compared to the number of people that saw the ad expressed as a percentage. For example, 100 people saw your Pay-Per-Click ad and 5 people clicked on it. Your CTR for that ad is at 5%.

Using direct marketing with such an ad will allow you to compose that ad with one purpose. To have your client take action! This is direct marketing at its best and when you use the principals properly, you will get outstanding results.

Testing your ads against one another is also important because you are able to find out which ad performs better. This will not only increase your traffic but will have a direct effect on your bottom line in the long run as well.

One great direct marketing traffic secret that I have learnt about in recent times would be Content Marketing. It provides the best quality traffic, not to mention it’s a free method!

Lesson Learned From Inventor/Direct Response Marketer McIntosh On Staying On Top

Here are 10 key factors that Rick McIntosh follows to ensure he is successful in Direct Response Marketing: Market what people want to buy not what you think they should have! Rick talked about how early on he had an invention that he invested well over $17,000 that went nowhere. He currently says that ONE out of 150 products he looks at has the potential of going national.

Make sure the product you have is demonstrable, meaning it can be demonstrated and has a wow factor that makes people want to buy it!

The more simple and direct the USVP, the better! When marketing a product you need a one line Unique Selling Value Proposition or simple.com name that gets the point across quickly and simply!

Don’t hang out with Cry Babies!!! Rick has many contemporaries in the business cry that the economy is tough and there is no money to be made. He quickly made a decision not to be a part of that group and proceeded moving forward. He now has the #1 product in the country with the fushigiball.com.

It’s not usual for an invention that Rick creates to be inspired by another invention. For example, in the case of the Snuggie, he created the Dreamie. So don’t be afraid to be inspired by others ideas and create a variation that fills the needs of the consumer.

The changing effect of the Internet: Rick markets his products on TV. However it’s not unusual for products to go viral through the Internet creating a higher profitability than originally thought. Such is the case with the Fushigi Ball. He literally cannot supply enough to keep pace with the demand!

Different channels of Distribution: For every one item sold through TV direct marketing, Rick and other Direct Response marketers get 6 sales through venues like Walgreens, CVS, Target, Walmart etc. Different channels of distribution increase the profits exponentially.

Focusing on what you know: Rick was asked why he doesn’t sell info products (ebooks etc…) and his response is that he is focusing on what he knows.

In order to make money in the direct response marketing industry you need to have 6 time mark up to profit on a $19.99 price point.

Rick will always do a test on any product to know that it truly is a winner. In one instance, he had kids calling his sales hotline and hanging up costing him thousands of dollars in call center charges! This has allowed him to change up the marketing message to avert this possible career ending disaster!

Lesson: Fill needs that people want, not what you think the want and focus on your core business relentlessly. Rick attributes the book 7 Spiritual Laws of Success by Deepak Chopra as one of his guide books to success.