E-Mail Marketing Mania

E-mail marketing is exactly what the name indicates: it is when one advertises ones product and communicates ones ideas by sending e-mails to prospective clients. The purpose is that of normal advertising: to acquire a larger client base and to enhance the relationship and strengthen loyalty between company and client. One will find that companies often attach conventional advertisement documents to e-mails in order to convey the business’ message. Millions of rands are spent every year on e-mail marketing, because in today’s technological society, it is one of the most effective methods of getting ones company known.

The main advantage of e-mail marketing is the large amount of people it can reach, because unlike poster or magazine advertising, e-mail adverts are directed towards individuals instead of random groups. It is also a much more economic way to make ones business known, because printing and spreading costs are drastically reduced.

However, e-mail marketing does not come without its share of disadvantages. More than 20% of advertising e-mails get rejected due to “spam” control on internet systems and one never has the guarantee that an e-mail message will reach the targeted customer. When a company, however, complies with its countries Internet policies and spam laws, this risk is reduced.

An easier way to get these e-mails to customers is by using permission-based marketing, where a customer has previously given consent to receive e-mails from a company and where the option of “opting out” of receiving e-mail advertisements is made possible to the customer. This leads to less e-mails being sent to spam boxes, because the system is notified that the customer wants to receive the messages.

When making use of e-mail marketing, a company has to comply with many legal requirements. This not only ensures proper marketing, but it increases reliability and trustworthiness of an organization. For example, if a company does not follow the Directive on Privacy and Electronic Communications or the CAN-SPAM Act of 2003, it could be fined or prohibited from using e-mails for marketing purposes. These directives, as well as the Coalition Against Unsolicited Commercial E-mail (CAUCE) protects customers by declaring their personal information out of bounds and limiting e-mail advertising.

Many companies make use of this service not only to obtain new customers, but to ensure current customer loyalty. Most companies will send notification, information and event invitations through e-mails to existing customers to keep them aware of the company’s presence and mission. Customers consent to these e-mails and thus the information successfully reaches the targeted customer. New automated e-mail marketing devices make it possible for a company to not have to manually send e-mails to each customer. This marketing method makes it easier for a company to communicate with existing and prospective clients and it creates a personal relationship with each customer, thus strengthening loyalty.

How To Control Glare In A Home Office

The sun shining through the window or lights from the street outside can make it difficult to see your computer screen, which is why controlling glare in an office environment is necessary. Glare makes it harder for our brains to process what we are looking at, meaning that glare reduces productivity and increases eye strain. Luckily there are many ways you can control this glare.

Blinds and shutters in Sydney are the best way to control glare in a home office environment. This is because they can reduce sunlight coming into a room while still letting natural light flow through. Screens on windows also help block out some of this harmful light, but window treatments such as blinds or curtains work much better to control glare.

Types of window treatment more suitable for a home office include:

Blinds and panels such as vertical blinds in Sydney.
Cellular, pleated or honeycomb blinds with a roller system is perfect for controlling glare in an office space.
Roller shades are also great because they can be lowered when needed but rolled up to allow more light into the room when necessary.
Curtains typically block out even more of the sun’s harmful rays than cellular window treatments, making them a superior option if you want complete control over your sunlight exposure while working from home. They also work well as an aesthetically pleasing way of hiding clutter on windowsills. If you have children at home curtains help protect their eyes from UV damage too.

In general, it is best to use multiple types of window treatment rather than just one type because this will help reduce the sun’s glare and heat while allowing you to have greater control over how much of light and privacy you really want in the room.

Great Tips For Making Money With Direct Mail Postcards

The question has often been asked is postcard marketing effective. Using postcard marketing for your business can produce high impact results in a relatively short period of time. It’s normal in most cases to receive a post card in the mail to turn it over and read who sent it to you. Unlike mailing out letters, which often end up in the trash never opened, never read. Not only do postcards get read, but often times they get passed on to family and friends.

Postcards are a key “tool” in the modern world of marketing. A brief message combined with an enticing offer can generate a substantial flow of website traffic and sales leads. This also fulfills the need to satisfy prospects quest for fast information. It’s not necessary a tool for sales pitching but creates curiosity and that’s what drives prospects to action.

Fact is…it is getting harder and harder to make great money online. The internet has become so saturated with everyone using it to market their products and services. This has produced an ever increasing competition level when it comes to online marketing. Many are using postcard marketing as the new BREAKTHROUGH way to stay at home and rake in huge profits. Although this method is hundreds of years old better known as direct mail marketing. The new wave internet marketers are finding that this is one of the most successful forms of marketing. Let’s face it, there are many ways we use to promote online that just aren’t working anymore. It’s very critical to understand why postcard marketing works and how you can get paid a significant amount of money from home using postcards to market any goods or service. There is absolutely no learning curve. Anybody can drop a postcard in the mail.