Great Tips For Making Money With Direct Mail Postcards

The question has often been asked is postcard marketing effective. Using postcard marketing for your business can produce high impact results in a relatively short period of time. It’s normal in most cases to receive a post card in the mail to turn it over and read who sent it to you. Unlike mailing out letters, which often end up in the trash never opened, never read. Not only do postcards get read, but often times they get passed on to family and friends.

Postcards are a key “tool” in the modern world of marketing. A brief message combined with an enticing offer can generate a substantial flow of website traffic and sales leads. This also fulfills the need to satisfy prospects quest for fast information. It’s not necessary a tool for sales pitching but creates curiosity and that’s what drives prospects to action.

Fact is…it is getting harder and harder to make great money online. The internet has become so saturated with everyone using it to market their products and services. This has produced an ever increasing competition level when it comes to online marketing. Many are using postcard marketing as the new BREAKTHROUGH way to stay at home and rake in huge profits. Although this method is hundreds of years old better known as direct mail marketing. The new wave internet marketers are finding that this is one of the most successful forms of marketing. Let’s face it, there are many ways we use to promote online that just aren’t working anymore. It’s very critical to understand why postcard marketing works and how you can get paid a significant amount of money from home using postcards to market any goods or service. There is absolutely no learning curve. Anybody can drop a postcard in the mail.

B2B Direct Marketing – Is it the End of the Road For White Envelopes?

Unless you work in accounts and you are looking for payment cheques there is absolutely no joy to be had from receiving mail in a soulless white envelope; particularly one with a black “cheapmail” frank. You just know that it is likely to be some pointless junk mail. So why do B2B direct mailers persist with sending out their expensive promotional print in bland and unimaginative envelopes when they themselves treat their own morning mail with the same disdain?

The answer is, of course, that white envelopes are one of the cheapest options and sending via the new “cheapmail” operators saves even more money. The fact that their own B2B direct marketing looks like everyone else’s doesn’t appear to matter – just as long as it’s the cheapest option.

Hours and hours will have been spent in meetings with the design agency to get the graphics exactly right on the promotional piece. Creative types will have agonized over the text and everyone in the decision making chain will have contributed their own two-penn’orth to try to make sure that nothing has been missed. Discussions will have taken place over the paper stock. Management will have taken hours to decide on the right mailing list. You don’t want the mail to land on Monday or Friday or near a Bank Holiday so when should it go out? So much time and effort will have been spent on getting the promotional piece exactly right.

And then they go and send it out in a white envelope that looks 100% like almost every other piece of mail that is going to land on their customer’s desk. Incredible!

It is well documented that what the American’s call “dimensional mail” generates a far greater response rate than “flat mail”. There is definitely a feeling of anticipation in the air when a packet or parcel arrives with the morning mail and it is quite likely that packets will be the first items to be opened and therefore gain the lion’s share of the customer’s attention. However, not every promotional mailing can be sent out as a big package – but how about making a small one?

Let’s start at the beginning. First of all, do you really want to send an A4 leaflet, folded twice and inserted in a white DL envelope? If you do then that is your choice. However, if you want those leaflets to be read by your customer then you need to think very carefully about what you really need to send.

There are lots of alternatives to leaflets. Promotional pocket media products are a very good example. Z Cards took the world by storm when they were introduced some 15 years or so ago, giving birth to the pocket media revolution. The genre is even more popular today with many more ingenious designs on the market in the UK. Well known products such as Starburst folds, U Cards, Hidden Books and Foldilocks Cards all provide an excellent alternative to an A4 leaflet or you might just want to produce a pocket sized booklet.

Whatever your choice or promotional product, it has to be better than a plain old A4 leaflet. But how to send it is the next question. Well, how about getting your agency to design a custom made mailing pack. Maybe something the size of a CD case would be a good idea so that it would seem like something interesting when your customer comes to open it. I realise that it seems like an expensive option but as your other method has a very good chance of going straight in the bin that just seems like throwing money down the drain.

Your agency can design a pack but there is no need to go overboard as something dead simple like a sleeve with a slide-out tray will do the trick. Most printers will be able to make this for you but if you need to see examples, one company in the UK, Whitney Woods Ltd, is already offering this service and features photos and videos on their website.

Sending out your promotional mail in the form of a small pack will dramatically increase the chances of it being opened in a positive manner. Making your literature pocket-sized and with an interactive element will help your promotional piece to pass the “3 second test” and should ensure that the mailing has a much greater chance of success than the original option.

In B2B direct marketing, maybe the fate of the white envelope is sealed!

Article Marketing – Dangle Your URL With Relevant Content and Compelling Clicks

How can you soft-sell your brand to a potential customer, give them something of value and lead them back to your website with multiple avenues and least resistance? Article Marketing offers up mega solutions for creating dynamically targeted visitors who really want what you offer.Did you know that article marketing is the best way to solidify your brand and increase your exposure on the Internet? Every article you submit represents an opportunity to market your link and brand identifying keywords thousands of times over an extended period of time.Web ArticlesBy providing valuable content filled with information your readers are looking for, you bring them in by the trainloads to see more of what you’re offering in your article. Those URL’s get clicks!Article Site MarketingArticle Sites arrange articles by category, so publishers can easily find the articles most relevant to their topic. When their readers get a gander at your article, they click on YOUR link generating traffic to YOUR website.Niche Specific TargetsOnce you determine your specific niche, relevant content in your articles will speak to your niche. You can market directly in the article by giving your targeted niche what they need and ending your article with information as to how they can obtain more than you gave them.Identifiable BrandBy keyword streaming your articles, your specific brand will carry through. Are you a writer? Do you speak? Can your reader find you by searching the keywords in your article? Use keywords relevant to your specific niche.Call to ActionEnd your article with a call to action that compels your reader to click through to your website. Without that click at the end of the article, your marketing piece just sits out there in cyberspace wasting prime real estate.Are you ready to market your business with niche specific well targeted traffic?