Lesson Learned From Inventor/Direct Response Marketer McIntosh On Staying On Top

Here are 10 key factors that Rick McIntosh follows to ensure he is successful in Direct Response Marketing: Market what people want to buy not what you think they should have! Rick talked about how early on he had an invention that he invested well over $17,000 that went nowhere. He currently says that ONE out of 150 products he looks at has the potential of going national.

Make sure the product you have is demonstrable, meaning it can be demonstrated and has a wow factor that makes people want to buy it!

The more simple and direct the USVP, the better! When marketing a product you need a one line Unique Selling Value Proposition or simple.com name that gets the point across quickly and simply!

Don’t hang out with Cry Babies!!! Rick has many contemporaries in the business cry that the economy is tough and there is no money to be made. He quickly made a decision not to be a part of that group and proceeded moving forward. He now has the #1 product in the country with the fushigiball.com.

It’s not usual for an invention that Rick creates to be inspired by another invention. For example, in the case of the Snuggie, he created the Dreamie. So don’t be afraid to be inspired by others ideas and create a variation that fills the needs of the consumer.

The changing effect of the Internet: Rick markets his products on TV. However it’s not unusual for products to go viral through the Internet creating a higher profitability than originally thought. Such is the case with the Fushigi Ball. He literally cannot supply enough to keep pace with the demand!

Different channels of Distribution: For every one item sold through TV direct marketing, Rick and other Direct Response marketers get 6 sales through venues like Walgreens, CVS, Target, Walmart etc. Different channels of distribution increase the profits exponentially.

Focusing on what you know: Rick was asked why he doesn’t sell info products (ebooks etc…) and his response is that he is focusing on what he knows.

In order to make money in the direct response marketing industry you need to have 6 time mark up to profit on a $19.99 price point.

Rick will always do a test on any product to know that it truly is a winner. In one instance, he had kids calling his sales hotline and hanging up costing him thousands of dollars in call center charges! This has allowed him to change up the marketing message to avert this possible career ending disaster!

Lesson: Fill needs that people want, not what you think the want and focus on your core business relentlessly. Rick attributes the book 7 Spiritual Laws of Success by Deepak Chopra as one of his guide books to success.

Why You Should Be Taking Advantage Of Direct Mail Services

When it comes to marketing your business, or spreading the word quickly to get your company’s name out there, there are many options you can consider to get the job done. However, like with anything in life, there are better options to take than others. Some paths may be the right ones to go by for your business, but in the past you may have chosen a low quality service to do your marketing tasks for you, therefore results ended badly. It’s critical that whatever marketing method you take advantage of, you seek out a reliable, well reputable service to do the job for you, otherwise you will be throwing money down the drain, and we all know how businesses can’t afford to do that in present times. Firstly what you must do, is look at your marketing options, and see which one will get you in front of potential clients the quickest, and most effectively. Then you must choose the right service to do the job for you, then you will have chosen the best way to market your company.

So what is the best marketing method today, how can you get your business in front of a potential client the quickest? A lot of businesses are going online these days, with modern technology and the internet evolving so quickly, people are becoming used to going online to search for things. However, where so many businesses have made this transformation, it has created huge competition for them, and they are all battling it out online with SEO services and other online marketing methods to try and get in front of those visitors, so it’s fair to say, the online world is getting very crowded, very quickly. So with people all going online to look for businesses, what can you do, especially if the online world is so crowded? There is a simple answer, and it enables you to market yourself effectively, and be online at the same time if you wish to be.

Direct Mail Campaigns are the answer, getting your brochure, leaflet, business cards or catalogues mailed out to addresses so that your companies advertising has to be picked up by a home owner, and they have to view what you have to say. You can advertise what your business is and does, and have your website link on that advertising, so you get the best of both worlds. Using direct mail campaigns allows you to skip all competition, as nobody or nothing can get in the way of you and your mail getting into peoples homes.

One of the most reputable and professional Direct Mail Services out there is Print Mail 4U. Print Mail 4U understand how to use direct mailing effectively, and with hundreds of satisfied clients under their belt, it’s fair to say they do a good job. You can work with the pro’s at Print Mail 4U and use one of the best Direct Mail Services there is available, to make sure you get in front of potential clients today, and generate leads.

Online Marketing on a Shoestring

Every business owner knows that the internet has become a necessity in order to maximize the reach and scope of their business. It is no longer a question of whether they should or not build a website, but they know they MUST leverage the internet if they really want to remain competitive in their field. For those just starting a business, however, the prospect of adding the cost of effective online marketing to their budget can be a bit daunting.

Whether you are an internet marketer or a brick and mortar business owner looking to leverage the power of the internet, the fact is that it is not enough to just build a website. Even the best SEO maximized websites will require advertising and marketing in order to drive adequate traffic. But, what if you have a marketing budget of under $500? Can you still have a profitable online marketing campaign? Here is a rundown of what I have found to be the BEST tools for online marketing on a shoestring.

To-Do List

Set-up a Blog. If you have your site already established, add a subdomain to it (blog.yoursite.com) and install WordPress as the blogging platform. If not, there are free blogging platforms you can use. The idea of a blog is to use it as a centralized hub to which you will direct all your links and marketing. This way you direct potential customers to valuable content, not just a sales pitch. It you have the blog as part of your site, it will also help your page ranking as you regularly update and add new content to your blog.
Create a Video Related to Your Business. Notice I said “related to” not “about” your business. The difference? You will not be creating an infomercial or a pitch-fest for your business. If you own a jewelry store, make a video about how to identify quality diamonds. If you own a pro-golf shop, teach the proper way to grip the club. You get the idea. Provide REAL value, then add a link to your blog at the end of the video. Make sure there’s a post in your blog expanding on the content of your video. Post it to YouTube or Viddler. You can also embed the video to your blog.
Turn Your Video into an Article. Write a brief 300-500 word paragraph including the same content you used for your video and blog. Publish it in free article directories (my favorites are ArticleBase and EzineArticles). Make sure to create a bio for the resource box which sells YOU as an expert. Include a link to your blog and your site within the resource box.
Blast Your Content Using Social Media. This is the last step in the process. Make sure to announce your latest video and/or article post using social media sites like Twitter and Facebook. You can also direct your followers to your blog using the links on your profiles in the social media sites.
Where’s the money?
Total cost for the strategies outlined above is actually $0, unless you have a self-hosted blog, in which case you spent probably about $20 for the purchase of the domain name, and the hosting account. Now, that’s what I call online marketing on a shoestring!

Now, the truth is that this method, while effective, will take a bit longer to build than using paid advertising. You can help speed things up with this method by spending a bit more, though. For instance, I would recommend spending between $150-$200 to have a customized background created for all my social media sites. I would also invest in a membership to a video blasting service (there are several around, and a Google search can lead you right to them).

One of the greatest things about the internet is that it has leveraged the playing field for small and large businesses alike. You do not have to break the bank in order to have an effective, strategic marketing campaign online. What you DO need is persistence and determination. You should strive to complete this entire cycle at least twice a week in order to yield results. But, if you are looking for online marketing on a shoestring, it will most definitely be worth your efforts and time! Get to work!