Location And 3 Marketing Strategies To Build Your Business

Is your business located in an area where there is a lot of foot traffic? Is your business located on a strip that has a lot of attraction going on? Or is your business confined in a remote area that people can barely find? (because of MapQuest). If this describes you and your business, then there are some ways to improve your business’s sales and profit.The first thing that you will want to keep in mind is that it’s all about location. Location, location, location is something that is preached in the real estate business, but I think it can also apply to small business owners too. You see location is supposed to play one part of your business success – instead of using it solely to advertise your products and services.In this article, I’m going to give you some basic marketing advice that you can use to boost your sales and profits. In fact, let’s go to find out what the first strategy is:1) Make your business stand outIt’s time to do some clean up work. You may even want to redo your logo and state your business’s slogan under your logo. Take a look at the curb appeal of your business and see if there is anyway that you can clean this area up. Hang a big flyer outside of your business promoting a free offer of some sort.Make sure the mailbox outside of your business can be easily found. You may even want to paint it yellow, and tell prospects that your business is in front of the yellow mailbox. This will be a great way to let others know where you are, just in case they get lost along the way. Here’s another tip for boosting your sales and profits.2) AdvertiseOnce you have tended to your business and have straightened it up, it’s time to start getting people to your location. The best way to do this is by advertising in the local newspaper. Follow all rules of direct response marketing, and tell people the address of your business, and your phone number. Be sure to tell them that your ad is the one with the yellow mailbox in front of your building.Here’s another great way to improve your sales and profits:3) Direct mailNow before you start mailing to anyone and everyone in your city, make a list of the qualifications that you would like to have before spending money on your direct mail piece. After you have done that, go into the SRDS and start to find mailing lists for good candidates in your city. The list can be large, or it can be small – but you can find a list.Direct mail is one of those old-time marketing secrets that can immediately bloom businesses. Don’t rule direct mail out so quickly because of the increased costs of mailing a letter. If you can find a way to deal with these numbers, then I’m willing to bet that you can lose money on your first direct mail mailing – assuming that you have a strong marketing plan.Be sure to use these tips for having the most success in your business.Good luck with making this technique work the best for you.

Simple Formula For Calculating ROI in Search Marketing, SEO

In the hay days of easy Search Engine Optimization (SEO), and generally whenever you talk to an internet marketing salesman, the general notion you are meant to walk away with is that SEO is good for everyone, and it’s the best silver bullet since e-mail newsletters. Sadly however, it’s just like every other form of marketing. Target marketing to a specific audience and measuring Return on Investment against other marketing methods are just as necessary as with any traditional means. It just so happens, however – that measurement and data collection is a known entity, and provides much more specific and directly measurable data than with most traditional means. The point of this article is to help you identify the three major data points which will help you estimate your ROI on an organic search campaign before you really dig into it.

Supply and demand

Measuring ROI beforehand begins with keyword research on the demand side. Specifically, you have to answer the question,

“How many people are regularly searching for what I have to offer?”

Moreover, addressing what searchers call your products/services can be a crux issue, as it won’t always be what you call them. To you, it might be an “air flow control nozzle,” but the purchasing agent for the retail giant you’re trying to woo might call it “paint sprayer nozzle.” In a nutshell, know the vernacular of your customer base before you begin, or at least be prepared to make educated guesses. Keyword research is its own animal, but erring on the side of conservatism with the differing numbers provided you is usually a good rule of thumb.

If you’re unfamiliar with keyword research tools, the Google Keyword Tool is a good place to start, or if you want better keyword data and analytics, you might consider a software suite such as Web CEO or Market Samurai. Either way, you would be wise not to spend more than $200 on a piece of software. When you have some idea of how many people are searching for your keyword list, your next step is to start gauging competition. The amount of people that will reach your site, and thus engage with your company will have a direct correlation to how highly you rank in organic search engine placement. If there are more competitors for a particular keyword or key phrase, it makes sense that success will be harder to obtain. Finding a modicum of search users without strong competition would be the initial goal of any short term search campaign.

Judging the competition is actually a simple operation at first glance. First, take a look at how many results exist in the Google / Bing / Yahoo indexes for your particular keyword. Put this up against the amount of searchers, and you’ll quickly have a measurable ratio to get a handle on things. Obviously, your ratio of searchers to results is better if it is a higher number.

Take a look at each of the 10 results which currently occupy the front page of your major keyword choices. An excel spreadsheet is a good option at this point, and several keyword research software programs will have competitor tracking modules. Specifically, concern yourself with page authority, overall domain authority, and link profiles of each site. The number of specific domains and overall indexed links pointing to a site has a direct impact on how that site will rank, and how much topical authority it has. For more info here, a subscription to seomoz.org ($79 / month) is a worthwhile investment. Other back link analysis tools exist, but this is a good standard to base from. Put these back link numbers up against your own site, and take stock. Assuming an equal base of content and internal optimization (something of a big assumption), back links will likely make the difference in who ranks and who doesn’t.

Search Engine Results Pages (SERP) Ranking

So you’ve picked a keyword, enacted a campaign, and now you’re ranking somewhere in the first few pages of the engine. Sadly, a good portion of search users (generally 9 out of 10) won’t make it past the first engine, and your third page rankings on some major keywords are only producing minimal traffic / sales increases.

Knowing this little statistic before a SEO campaign can dramatically increase chances of success, solely because you know what is necessary for success. A few studies (one specifically surfacing from the Searchlight Digital Blog) have concluded the percentage of search users who elect specific results, based on their order of appearance on the SERP page:

1 42.3% 2 11.92% 3 8.44% 4 6.03% 5 4.86% 6 3.99% 7 3.37% 8 2.98% 9 2.83% 10 2.97% 11.66% 12.56% 13.52% 14.48% 15.47%

Obviously, first place rankings have a significant increase on potential for search traffic, and listings that occur above the figurative fold of a users screen also have a higher chance of receiving traffic. Even by the time a user gets to the bottom of the first page, click through percentages dwindle exponentially from those of a first page ranking. Simply put, if you know how many searches are done on a specific keyword, multiply that number by the SERP click through rate above that you expect, and compare with your site analytics. If the numbers come close to matching up, great! If not, you might glance twice at your numbers, as well as your site’s meta titles and descriptions, which will sell search users on the idea of clicking through to your site above others.


Conversion is a topic of little attention among some SEOs, who are sometimes concerned more with getting people to the figurative front door than inviting them inside for a cup of tea. At this point, one simply needs measure the activity on a web site which most readily leads to a dollar bill. Ask yourself what key performance indicators (KPIs) indicate success with your objectives. If its sales, then track goals using analytics to measure sales directly. If it’s lead generation, set your funnels to measure the stages at which potential customers or donors can enter their information to be contacted by you.

Direct Marketing Internet Traffic Secrets

Direct marketing is actually the best type of marketing you can execute on the Internet, the idea behind direct marketing is that you will make sure that each step that a prospect goes through in your sales process has a specific task and its tracked with a watchful eye.

The goal of your traffic should be outlined and defined properly, tracking the traffic will allow you to make sure that your traffic is meeting its goals and testing will allow you to improve where you fall short.

The most common unit of measurement when marketing on the Internet is known as a click through rate (CTR). CTR is simply the number of people that take the action your advertisement is asking compared to the number of people that saw the ad expressed as a percentage. For example, 100 people saw your Pay-Per-Click ad and 5 people clicked on it. Your CTR for that ad is at 5%.

Using direct marketing with such an ad will allow you to compose that ad with one purpose. To have your client take action! This is direct marketing at its best and when you use the principals properly, you will get outstanding results.

Testing your ads against one another is also important because you are able to find out which ad performs better. This will not only increase your traffic but will have a direct effect on your bottom line in the long run as well.

One great direct marketing traffic secret that I have learnt about in recent times would be Content Marketing. It provides the best quality traffic, not to mention it’s a free method!