E-Mail Marketing Mania

E-mail marketing is exactly what the name indicates: it is when one advertises ones product and communicates ones ideas by sending e-mails to prospective clients. The purpose is that of normal advertising: to acquire a larger client base and to enhance the relationship and strengthen loyalty between company and client. One will find that companies often attach conventional advertisement documents to e-mails in order to convey the business’ message. Millions of rands are spent every year on e-mail marketing, because in today’s technological society, it is one of the most effective methods of getting ones company known.

The main advantage of e-mail marketing is the large amount of people it can reach, because unlike poster or magazine advertising, e-mail adverts are directed towards individuals instead of random groups. It is also a much more economic way to make ones business known, because printing and spreading costs are drastically reduced.

However, e-mail marketing does not come without its share of disadvantages. More than 20% of advertising e-mails get rejected due to “spam” control on internet systems and one never has the guarantee that an e-mail message will reach the targeted customer. When a company, however, complies with its countries Internet policies and spam laws, this risk is reduced.

An easier way to get these e-mails to customers is by using permission-based marketing, where a customer has previously given consent to receive e-mails from a company and where the option of “opting out” of receiving e-mail advertisements is made possible to the customer. This leads to less e-mails being sent to spam boxes, because the system is notified that the customer wants to receive the messages.

When making use of e-mail marketing, a company has to comply with many legal requirements. This not only ensures proper marketing, but it increases reliability and trustworthiness of an organization. For example, if a company does not follow the Directive on Privacy and Electronic Communications or the CAN-SPAM Act of 2003, it could be fined or prohibited from using e-mails for marketing purposes. These directives, as well as the Coalition Against Unsolicited Commercial E-mail (CAUCE) protects customers by declaring their personal information out of bounds and limiting e-mail advertising.

Many companies make use of this service not only to obtain new customers, but to ensure current customer loyalty. Most companies will send notification, information and event invitations through e-mails to existing customers to keep them aware of the company’s presence and mission. Customers consent to these e-mails and thus the information successfully reaches the targeted customer. New automated e-mail marketing devices make it possible for a company to not have to manually send e-mails to each customer. This marketing method makes it easier for a company to communicate with existing and prospective clients and it creates a personal relationship with each customer, thus strengthening loyalty.

Great Tips For Making Money With Direct Mail Postcards

The question has often been asked is postcard marketing effective. Using postcard marketing for your business can produce high impact results in a relatively short period of time. It’s normal in most cases to receive a post card in the mail to turn it over and read who sent it to you. Unlike mailing out letters, which often end up in the trash never opened, never read. Not only do postcards get read, but often times they get passed on to family and friends.

Postcards are a key “tool” in the modern world of marketing. A brief message combined with an enticing offer can generate a substantial flow of website traffic and sales leads. This also fulfills the need to satisfy prospects quest for fast information. It’s not necessary a tool for sales pitching but creates curiosity and that’s what drives prospects to action.

Fact is…it is getting harder and harder to make great money online. The internet has become so saturated with everyone using it to market their products and services. This has produced an ever increasing competition level when it comes to online marketing. Many are using postcard marketing as the new BREAKTHROUGH way to stay at home and rake in huge profits. Although this method is hundreds of years old better known as direct mail marketing. The new wave internet marketers are finding that this is one of the most successful forms of marketing. Let’s face it, there are many ways we use to promote online that just aren’t working anymore. It’s very critical to understand why postcard marketing works and how you can get paid a significant amount of money from home using postcards to market any goods or service. There is absolutely no learning curve. Anybody can drop a postcard in the mail.

Lesson Learned From Inventor/Direct Response Marketer McIntosh On Staying On Top

Here are 10 key factors that Rick McIntosh follows to ensure he is successful in Direct Response Marketing: Market what people want to buy not what you think they should have! Rick talked about how early on he had an invention that he invested well over $17,000 that went nowhere. He currently says that ONE out of 150 products he looks at has the potential of going national.

Make sure the product you have is demonstrable, meaning it can be demonstrated and has a wow factor that makes people want to buy it!

The more simple and direct the USVP, the better! When marketing a product you need a one line Unique Selling Value Proposition or simple.com name that gets the point across quickly and simply!

Don’t hang out with Cry Babies!!! Rick has many contemporaries in the business cry that the economy is tough and there is no money to be made. He quickly made a decision not to be a part of that group and proceeded moving forward. He now has the #1 product in the country with the fushigiball.com.

It’s not usual for an invention that Rick creates to be inspired by another invention. For example, in the case of the Snuggie, he created the Dreamie. So don’t be afraid to be inspired by others ideas and create a variation that fills the needs of the consumer.

The changing effect of the Internet: Rick markets his products on TV. However it’s not unusual for products to go viral through the Internet creating a higher profitability than originally thought. Such is the case with the Fushigi Ball. He literally cannot supply enough to keep pace with the demand!

Different channels of Distribution: For every one item sold through TV direct marketing, Rick and other Direct Response marketers get 6 sales through venues like Walgreens, CVS, Target, Walmart etc. Different channels of distribution increase the profits exponentially.

Focusing on what you know: Rick was asked why he doesn’t sell info products (ebooks etc…) and his response is that he is focusing on what he knows.

In order to make money in the direct response marketing industry you need to have 6 time mark up to profit on a $19.99 price point.

Rick will always do a test on any product to know that it truly is a winner. In one instance, he had kids calling his sales hotline and hanging up costing him thousands of dollars in call center charges! This has allowed him to change up the marketing message to avert this possible career ending disaster!

Lesson: Fill needs that people want, not what you think the want and focus on your core business relentlessly. Rick attributes the book 7 Spiritual Laws of Success by Deepak Chopra as one of his guide books to success.